Is it time we change the way we reach out to our clients? We have some better ways to boldly go…

It is a simple truth rarely understood, that if you are going to start sending out and relying on, written communication, to keep in touch with your customer-base; then at least make  it easy to read, and interesting.  That’s not too much to ask, is it?

The recent months of lockdown have seen a plethora, an avalanche of offers of Seminars, Webinars, online Discussion, in our inboxes every day, and all of these announcements have two things in common.  They are worthwhile and could well be helpful.  And they are absolutely boring and do not reach out to grab us and hold our attention.

Which is why the attached Image that accompanies this Article, is so key. It is a standout piece of graphic art commissioned by one of clients, The Futureshapers (www.thefutureshapers.com) – that our Team member, Ben, designed – with the aim of saying “look, it is time to go in a new direction, out of your comfort zone, and don’t be afraid to do that, if you want to stay successful in 2020… and of course beyond”.

There are two keys to this new process. First, your technical quality of delivery, be it a graphic (as above, say), or an Article, .. or a Video Interview, whatever… has to be spot on. It can seem “rough around the edges” but that in itself needs care to deliver that level of insouciance. And it has to be different.

That is because life itself is now different, for all of us. People are questioning what they did the things they did before, and coming up with new ways of working, and of keeping in touch.  Which means that – whatever is your size of company – you too have to recognise that, and act accordingly. Sometimes, you are too close to your own business, to see the broader or more varied options.

It is very rare that  in these pages we talk about our own business – but at ProfoMedia, we focus on original communication, and we can deliver this for you. Our numbers are on our Contact pages, do take a moment to call and have a chat. 

Shall we forget about 2020? Not at all.

We are following up our earlier thoughts about links between viruses, and recessions. It’s not that there is a medical link. But if you want an excuse for doing not much, then COVID is the best you can get. And it could have been so much better! We give you a RoadMap – an essential quick Biz Guide, how to not just survive but succeed and enjoy the rest of the year,

GDPR. Seven essential data protection measures for Startups and Companies

The Uniscon company in Munich has sent us this timely and important warning note that – sure, our office is our home, is our kitchen, is our bedroom – but it is also the least secure of any aspect of our company data.  In the same way as Wifi based home appliances are a gateway into our personal data – so our corporate laptop on the kitchen table is the same, into our company. They set out what you need to look for.

Digital Therapeutics and Care at Home. Webinar 3rd June.

We focus on the latest  EHTEL’s “Second Imagining 2029*” webinar. This virtual meeting is part of the EHTEL Innovation Initiative agenda for 2020 on Exploring Digital Therapeutics, Artificial Intelligence, and Virtual Coaches.

With the Imagining 2029 series of webinars – hosted by its working groups – EHTEL invites the digital health community to reflect jointly on accelerating digital transformation – acknowledging the opportunities and challenges raised by the current COVID-19 crisis. This is what they say;

Given today’s situation in which health systems, and especially hospitals, need to manage ever more knowledge and increasing amount of data, they are faced with a number of challenges. These relate to e.g., increasing clinical benefits, providing treatment in a variety of locations (in the hospital itself, in new forms of hospitals, at home), and involving health and care staff effectively in the changes occurring.

The objectives of this first webinar on digital therapeutics and care at home are to:explore how, throughout Europe, care is shifting from the hospital to the home, explore what digital therapeutics has to offer in terms of this paradigm shift, and identify in what ways AI and digital therapeutics work together.

The Date: Wednesday 3 June 2020, Time: 12:00 – 13:30 CET (90 min)

The first part of the webinar is a brief welcome and introduction by TicSalutSocial member, Juan Guanyabens, and EHTEL Principal eHealth Policy Analyst, Diane Whitehouse.

The shift of care from hospital to home: Example 1 – Presenter: Astrid van der Velde and Ed de Kluiver, Isala Heart Centre, Netherlands (NWE-Chance).

The shift of care from hospital to home: Example 2  – Presenters: Massimo Caprino and Riccardo Re, Casa di Cura del Policlinico – CCP, Italy (vCare).

What digital therapeutics has to offer and the relationship between AI and digital therapeutics. – Presenter: John Crawford, CrawfordWorks, United Kingdom and EHTEL Honorary Member.

The discussion will be based around several key questions, that should provide concrete evidence of developments in the field. After the discussion, the moderators will summarise the key messages of the webinar as preliminary conclusions.

About A Cat…. We launch our NEW “Chapters”

Welcome to “Chapters” – our new facility where we at ProfoMedia, publish individual chapters of established and upcoming authors’ new books.

“About A Cat” is the sequel to the very popular “About A Dog”, published by Austin Macauley, and available in Waterstones UK, and The English Bookshop in Sweden,  and other independent book sellers.  Here online, is the first chapter. You can pay to download it here and now. We will be publishing a new Chapter of this book – every month. So, make a date!

“About A Cat” looks  in humour, at the  difficulties of Boh the cat, struggling to adapt his serene life where he was in control, to one that was now shared by a little dog who didn’t speak Cat. It is funny, delightful but quite dark, understandable but curious in the way Boh the cat sees life. It is ideal as a small Gift, great for children’s bedtime reading, and the graphics are superb!

Here below is the initial sample; you just click on the Title, and click to purchase. Simple!

ABOUT A CAT

The Saving of Boh.

Richard Bloss. Ben Bloss

Copyright Richard Bloss and Ben Bloss 2019.The right of Richard Bloss to be identified as author of this work has been asserted by him in accordance with section 77 and 78 of the Copyright, Designs and Patents Act 1988.All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission of the author in writing.Any person who commits any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

Richard Bloss is the CEO of the ProfoMedia Press Agency. With three other books to his name, including the Russian Tourist guide to London, published by Russian Mind Magazine – “About A Cat” is the sequel to the already popular “About A Dog”.

Ben Bloss is a Graduate of Stafford University, majoring in Comic Book design. He runs his own Art Studio processing Comics for corporate communication.

ABOUT A CAT. THE SAVING OF BOH

A Story of Friendship. And a Cat

CHAPTER ONE; THE AWAKENING

Boh the cat knew that today was not the best day to kill squirrels. He slightly opened one eye. The eyelid moved upwards slowly. There was a pause. The other eye remained shut, or maybe a millimetre of distance between the eyelid and the cheek below. There was a silence in the rest of the utility room. Boh closed both eyes. He knew what time it was.

It was too early. The glimmer of light through one of the windows said that dawn had arrived, but only just. It was not enough light to wake up the rest of the household, and there were no noises to say that breakfast was coming any time soon.

Boh stretched out in his bed, perched high above the washing machine, thought for a second, and snuggled back down on his blanket. He was not interested in the Dog below. It was not yet time for the ritual of fighting for food and this morning he was prepared to let the dog have his one moment of pleasure – growling to stop him invading his space as they both woke up and made a play for their Master’s attention for bragging rights of who got fed first.

RECESSIONS ARE NOT CAUSED BY VIRUSES. RECESSIONS ARE CAUSED BY HUMANS.

We look at the concept that battening down the hatches in difficult times, is good for our corporate health, and ask; maybe it’s not so good for our health… We give an alternative RoadMap.

My good colleagues in our Insurance Clients, show me the data, and it goes something like this – those companies who abandon their marketing and sales ship in any ensuing storm – will lose around 23% of their revenues that year. And it will take them a further two years to recover.

I do “get” that the above scenario is tempting. Our Press and Media do not get our attention by publishing good news stories. The constant doom and gloom which populate all of our news feeds and Inboxes, gives the end of the world impression of reality.

Except that it is not reality. Our experience over the past two months, in monitoring our corporate colleagues and clients, is that it is a true case of “be careful what you wish for”. Maybe you haven’t thought this though…

Death by Webinar! Yes I know it’s interesting, I really don’t have the time…

As we all get cleverly online  and  “reaching out” is the new reality, are we already suffering from  just too many people and organisations competing for our time? 

Or to put this an other way – are the “good moments of connection”. being already drowned by the mass of things we never wanted to know about anyway, or sales and PR pitches masquerading as bona fide information moments?

There is nothing wrong with a good sales pitch, but there are times and places.  What we have done here is pick out a few good ones that we heard about last week, that you might like to know about:

We Are What We Eat

We catch up with Nutrition Consultant Olga Preston, about how what we eat, impacts how we behave.

We are not talking about getting tetchy in the morning, – although that may be the case. This is serious stuff. We are at the sharp end of solving and reducing symptoms of, serious mental health issues, by understanding, analysing, and even rejecting, the food that we have queued for at the supermarket just a few days before.

And it’s not that Olga does not have experience of these issues. As a former nutrition specialist with the Brain Bio Centre in Putney London – and now branching out on her own, with her own portfolio of patients, Olga is convincing as she talks to me by phone.

“You know that sugar makes you anxious?” She says.

I didn’t know that. Neither did I know that my favourite pasta carbonara is also less than ideal.

“You need some chicken and steamed vegetables”.

I demurred asking her about my glass of Chardonnay in the evening. But what is clear is that, once you get beneath the recipe and menu level of conversation, there is an increasing awareness by all of us at a community level, that by just changing a few things in our diet, we can reduce the mental issues that also seem to be on the increase. And these are the issues that conventional medicine, with its dumbing down side effects, seems powerless to handle.

Apparently, NHS GPs do not normally refer patients who they feel have mental issues, – to a Nutritional Therapist Nutritional Therapist, despite the latter qualifications.

Olga’s patients are referred by private clinics. She specialises in children issues, particularly autism and ADHD, with a small reserve area for adults with depression and psychosis. he will shortly have a separate facility at the ION Clinic in Richmond. We talk about other influences, the use of Music to stimulate people with brain issues, etc, and what she says is that people are now comfortable and accepting that there are different therapeutic tools, to do different jobs.

Olga is an an accomplished Seminar speaker – and I don’t want to delay her any longer. I think about grabbing a large sandwich at the train station, but apparently too much bread is not great for me either.

Olga can be contacted directly at; olgaprestonnutrition@gmail.com

What Do We Mean by “Digital Health?

The recent announcement below from the HIMSS organisation of new advances in monitoring your health, digitally, – or progress within clinics and hospitals in having the tech to do so – gives rise to two questions; first, what on earth are we talking about?  and second – do our hospitals care anyway?

The Coronavirus situation has given rise to every flavour of new monitoring solution, but this misses the essential point that Coronavirus will not be here, at least in terms of dominating our health – too much longer (apparently) – which means that we need to get back to basics of; what does “digital”, actually mean.

Do Virtual Conferences Work?

We review the latest CX Conference from the team at IQPC London, and ask; who needs hotels when you can join in from your own bedroom?

It’s not quite what it seems. And it may not be a case of “either/OR”…. Angela Johnson, Speaker at past Data conferences, messaged us to say that “she likes to do both, as  both have relevance”. So that’s clear then; you get a lot from just listening to Speakers and delegate questions online, from the sanctity off your office desk or home study; and you get the benefit of impromptu conversations and competitor information, from the essential face/face conference format that we all know.

But life is different now. The Virtual Conference by necessity, will become the de rigeur essential format for any conference company from, now on, for two reasons. First, conference companies have to survive, and there remains an appetite from interested corporates in accessing experience and information, even if remotely. And second – this is too good an opportunity for additional revenues, at a time when all of us are increasingly habitualised into doing everything from our homes. Why travel to a conference, when we don’t even travel any more to our own office? Ha!

The trick, is to bring together the same expert elements, regardless. And this Telco CX, Customer Experience, event, – does not disappoint.

Speakers from some of the world’s most well known corporates, including BT, T-Mobile, and delegates from equally visible brands, exchange questions and answers.

At a time when my home WIFI is intermittent at best, I found the technology to bring people together, was seamless; I had easy access from my MacBook to the presentation screens, I could hear the speakers responses. And if I popped out to walk my dog, or make a cup of tea – well, I could always go online tomorrow and revisit the whole thing.

This conference, despite its apparent customers focus – was designed around the technology to deliver benefit, or the corporate process for delivering a consumer success. It differed from earlier events, which tended to be more HR oriented.

But unlike the more conventional personal conferences, I found that there are no distractions. You log onto a Virtual conference for a reason, and I found myself listening intently to each speaker.

I missed the opportunity to chat to vendors – but I saw this as a work in progress. There are substantial avenues for Content delivery and vendor outreach and I am sure that IQPC will be developing that in due course. I have already registered for the next one in May.