AND NOW FOR THE RUSH OF PUBLIC SCRUTINY…

The recent Presentation from John Keyes at the DAMA event #LifeWithGDPR2018 – drew a lot of attention.

We are going to publish the key points in brief – but what is becoming crucial for companies, is to have a rapid and foolproof and automated way – to deal with the requests for private information that are going to flood to all of our corporates that deal with the public.

Recently  launched, is  a relevant solution called ALTADA – http://www.altada.com – which is an eloquent and seamless way to deal with this issue. Please see their website. But here are the key points…

And remember, we haven’t even gone two months yet since GDPR first came into play.

* 169% increase in Weekly “Breach Notifications” since May 25th. Up from Avg 54 per week in 2017, to 145 per week in 4 weeks from May 25th

* 54% increase in weekly “Complaints and Enquiries”

* Upcoming E-Privacy regulation – Direct Marketing will require “consent”. The current perception that some companies have that they may use “Legitimate Interest” as the legal basis for Direct Marketing is unfounded.

* Article 6: “Legal Basis”
The 1st question the DPC ask when a concern is raised: “What is/was the legal basis for processing”

* Article 12: Transparency.
“I havn’t seen a Data Privacy Notice that complies with Article 12 yet”

It will be interesting to see how these stats pan out over the year – It would be great if John and the DPC could publish them regularly on their website….

LIVING WITH GDPR; HAS LIFE MOVED ON?

We look at the upcoming Chief Data Officer conference in London and ask; are we getting bored by all this?

Yes, indeed we are. And that’s the problem. And it makes us immune to the real issues of handling our corporate data, because, frankly – if we ever see yet another request from a company we have never heard of, to “opt in and remain on their mailing list”, – when we never knew we were even ON their mailing list – then we would be forgiven for jumping out of the nearest window.

Depressions were never as bad as this!

The answer, is to take a balanced view. I absolutely “get” that there are still some serious issues as to how we handle our personal or restricted data and that these aspects have not been universally solved.

But let’s not miss the real opportunity – which is; there are new and better ways to handle our data. Wake up calls are great if we do what the name suggests, ie – we actually “wake up”!

Looking at the Agenda of governance, emerging technology, and conceptual avenues of strategy – the upcoming CDO conference promises to move us along, in the directions that we now need to be heading.

If the profile of delegates attending, is as expected – then this is a forum that our decision makers in business need to attend. Decisions are based on looking forward as much as the experience of looking back – but let’s not dwell just on those experiences.

The key thing about the CDO is as always the interim networking, the casual conversation, and our guess is that this will always be the same. But the blurb from the good people at IQPC is that things have moved on, and that this is the discussion platform that will take us there. Pillows and blankets will not be provided.

Our longer Report will follow shortly.

CARE ON OUR OWN TERMS.

We look at how patients are becoming consumers and are driving the growth of virtual technology in healthcare.

One of the most relevant discussions for the future of UK healthcare, was not taken in any formal setting. My colleague was not visible on my Skype screen, and I was some 500 miles distant, sitting on my sofa, drinking tea.

It is an irony that is not lost on either of us. At a time when the key assumption of the benefit of the HIMSS  2018 Conference, is face to face interaction, my counterpart Kaveh Safavi of Accenture is eloquently discussing the essential benefits of his Presentation on virtual healthcare, that he made just a few hours earlier sitting in Barcelona; and I am nowhere to be found.

“Virtual healthcare” has taken over as the buzzword from the more difficult term “A.I”, which nobody could understand. And it is not before time. If the WHO is saying that by the year 2030, we will have a shortage of some 15 million healthcare professionals – the one thing we don’t need is to carry on putting in place more and more clinics, with longer and longer waiting times, for an ever increasing number of patients, with nursing staff that we do not have. Better option is first enabling our existing resources to work optimally.

We have reached a critical moment where the population (that’s you and I) – are increasingly comfortable using our smartphones, our Apple Watches, our connected meters, etc – to deliver our our health data to responsible health people who can manage this. But our health service providers are standing still in their acceptance that things have to change. And so, if this remote interaction works – and the technology exists to bring health data remotely into the distant screens – why is the rate of traction in Europe and certainly the UK – so slow?

The answer is many and varied, and it comes from not communicating the benefits – and also a myopic fear on the part of our providers, of losing their jobs or reducing their salaries. From experience of automation in the commercial sector, neither of those latter scenarios actually would take place.

So far, virtual healthcare has been limited in its explanation, to automatically registering a patient appointment – to go to a clinic, let’s say. But this misses the point. The real benefit is far deeper than that. If we associate virtual healthcare with long standing conditions, let’s say Diabetes for example – (where remote tech is now starting to get traction) – patients and providers will get the immediate benefit of more rapid diagnosis, more motivated and engaged patients, far less cost per patient in monitoring. And they need never visit a clinic at all. In some clinics, holograms have taken over from even seeing a real person.

In short – virtual healthcare is convenient. It also increases the “quality” of the service provided; Because sure if things are wrong and your data is untoward – only then do you go to your clinic, and your Nurse will have far more time to see you, and your discussion will already be personalised and entirely based on the health data you have already sent, in real time, through the very technology you are already wearing on your wrist. You will not be rushed out of the door.

I take a pause in my dialogue with Kaveh and glance at my Apple Health app on my watch – my heart is beating a bit quicker, apparently. I think I’ll take another cup of tea.

COCIR launch new Healthcare Roadmap in Brussels.

There is a great deal of benefit from being connected with our nearest neighbours and being aware of and part of their healthcare initiatives on a broader scale.  We are pleased to publish the latest announcement.

The Integrated Care Alliance (ICA), of which COCIR is a founding member, has launched today its ‘Multi-Stakeholder Digital Health Roadmap’ in support of Integrated Care. The Roadmap is being launched at the 18th International Conference on Integrated Care in Utrecht hosted by the International Foundation for Integrated Care (IFIC).

The Roadmap follows up on the ICA’s successful Call to Action ‘United Towards Integrated Care’ launched in the European Parliament in June 2016. The ICA partners have worked through the points identified in the Call, recommending measures in four key areas; health policy, new care models, skills and training as well the use of digital care technologies. It also identified the need to build capacity to execute these measures at all levels – European, national and regional. The partners are also inviting those other stakeholder organisations that play critical roles in the integrated care value chain to become part of the initiative.

The publication emphasises the vital role that integrated care will play in reorienting healthcare delivery, creating systems designed to meet the needs and demands posed by an ageing population. At a time when budgetary and human resources are becoming increasingly scarce, an integrated care approach directs resources to where they have the greatest impact. Using the principles of integrated care systems engages citizens, makes provisions for patient education and allows primary and secondary prevention along with early diagnosis and intervention. Digital technologies and services can help ensure appropriate care is readily accessible outside the hospital setting.

Nicole Denjoy, COCIR Secretary General, said; “This Alliance will be key to accelerating the successful transition and scaling-up towards an integrated care mode. The multi-stakeholder approach brings the variety of approaches and insights that we need. It also provides the partners with an ideal platform of communication to share best practice and adds to the existing momentum provided by the ICA’s 2016 Call to Action. As one of the founding members of the ICA, COCIR is committed to making the work of this Alliance successful.”

The ICA is committed to strengthening and expanding integrated, sustainable health and care services across the EU Member States. The Alliance is made up of multi-stakeholder experts dedicated to sharing their experience and expertise while providing direction, advice and guidance for establishing and consolidating integrated care schemes.

By 2021, the Alliance aims to make innovative and interoperable digital care technologies central to healthcare delivery and to harmonise sharing of data plans routine in daily practice. The Alliance’s future work is fully aligned with the objectives of the Digital Single Market and Digital Transformation of Health Care in Europe.

For more information, contact:

Nicole Denjoy
COCIR Secretary General
Tel: +32 (0)2 706 8961
Opens window for sending emaildenjoy@cocir.org

IF A.I. IS SO IMPORTANT… CAN SOMEBODY PLEASE EXPLAIN WHAT IT WILL ACTUALLY DO?

We look at some examples of the  new focus in healthcare and ask; really?

The recent announcement of the upcoming HIMSS Impact 2018| Leading Digital Transformation and Big Data in Medicine – conference in Berlin later this year, coincides with an announcement in the uk from the Government, that it is now investing zillions into “AI”, to combat various troublesome diseases.

In theory,  and indeed in reality, a new focus on a different way of  handling patient information, will save time, not necessarily save money, but enable our services to do lots more. And it comes about because there are just too many people, needing too many services. And as one clinical director told me; ‘we can hardly put a new clinic in the hospital car park..”

But  at a time when most Hospitals are still coming to terms about moving from Windows XP, there are three major stumbling blocks, and it is important to spell these out before we all get too excited.

First – if the UK Gov attempts to roll out this Finance in the same way as it has done for previous bjg deals, let’s say such as COGDE or Scan 4 Safety, etc.. then nothing much new will happen at all. Those hospitals that did take up either of the above, have largely  spent money on things they were already doing – so it just became a way of getting finance but not improvement; or they embark on a lengthy process of milestones that alas could have been done cheaper and faster with existing tech in the private sector. 

The result is that those Hospitals that did not make the cut, so to say, have become confused, and do nothing, as opposed to at least try to do “something”. What we have found is that if the management of a hospital wants to advance its healthcare performance, it will do so, regardless of Gov announcements.

Second – AI is not a Hospital process, but a Community process. This means that the data from a patient does not require said patient to come to a clinic or be seen by anybody in a place called a hospital. The data is patient driven and comes from his/her smartphone, his Apple Watch, her Fitbit, etc – without anybody doing anything much. In other words, AI in health is consumer driven,   and there are already plenty of Apps that harness very specialist health data from each and everyone of us, that can already be viewed by our GP or Hospital. The secret to AI health is by increasing patient engagement.

But finally – we need to understand what all this will do to our actual lives. What AI means, is that our diabetes, our heart, our fitness, can be monitored remotely – and we ourselves will take greater ownership of our lifestyle. 

This means that conventional financial models of where money comes from and for what – have to change. The focus will be empowering the community, and paying hospitals to monitor that – rather than get paid only when we physically make a visit.

Because if this does not happen, then health provision will move to pharmacies, etc, who will provide this monitoring for us – and we will pay them money to do so, because it will be immediate and in real time – instead of waiting to see our local GP or clinic appointment.

Which in turn will distance us from the very organisations we already pay money to, to look after us.

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Is South America now worth going after?

When it comes to healthcare, it would certainly seem so. We have been monitoring where Israeli health vendors are now choosing to market their solutions.  Having seen a focus on cyber security in 2017 and 2018 at the HIMSS platform in the USA – their attention is now moving south.

This is interesting because it says what we have always suspected, that the lead time in getting traction in the UK and Europe, is just too long. Put it down to myopia or simple monotonous decision making times – other parts of the world are moving ahead of our own so called advanced healthcare, and South America is one of them, because of a faster uptake.

We publish a current editorial from Mobile and e-Health company G Medical Innovations Holdings Ltd (ASX: GMV), who have announced they will  be demonstrating its medical monitoring solutions for the first time in South America at Hospitalar 2018, commencing tomorrow in Brazil. Such a presence will enable the company to present its medical monitoring systems to a growing and dynamic region. What they say is this:

Hospitalar has been a leading trade fair in South America for the past 25 years, and is one of the most important shows in the healthcare sector for local and foreign markets.

The company will showcase the Prizma Medical Smartphone Case and Vital Sign Monitoring System with G Medical Patch (VSMS with GMP), including a demonstration of its Prizma’s User Portal and Doctor Portal and GMP’s nurse multiple and single patients view station. The Prizma has received approvals from regulatory authorities including the FDA, CE and TGA.

The Prizma enables consumers to easily transform their smartphone into a highly-reliable mobile medical device for independently managing their own health. Currently the Prizma measurements include a 1-lead ECG, heart rate, stress levels, temperature and oxygen saturation. Consumers can continuously measure, monitor and share these biometrics with caregivers and loved ones. In addition to providing immediate access to personal health indicators, the medical data can be sent to the consumers’ personal Portal where it is stored, and can be easily viewed and shared with those involved in their medical care.

 The Vital Sign Monitoring System with G Medical Patch   is a modular, easy-to-use, clinical grade solution for monitoring patients, the VSMS with GMP utilizes patented wireless technologies, proprietary information technology and service platforms. This innovative solution is ideal for monitoring patients in most healthcare settings including clinics, assisted living residences, hospitals and out-patient locations. It can be used to monitor patients at all stages of the healthcare lifecycle, and takes the burden off medical and healthcare personnel, while still enhancing patient care.

G Medical will be exhibiting at Hospitalar 2018 from May 22-25, 2018, held in Sao Paolo, Brazil, as part of the broader Israeli E-Commerce Group presence at the show. Attendees at Hospitalar 2018 are welcome to visit G Medical, located at Hall 15, Stand #178 in the International Pavilion.

DOES DOING NOTHING – ACTUALLY WORK?

At a time when employers have only recently discovered that offering unpaid internships is bordering on the immoral – we ask; are there times when doing things for free – actually work?

The surprising answer is – actually yes it might. But there have to be clear reasons and clear benefits that you can touch and feel. So, – having started at the end of this piece, let’s go back to the beginning.

The timing of this article is set to coincide with the new wave of young hopefuls who graduate from our universities every year, and who are unprepared for life’s work experience. It’s not to say they themselves have not been working. But this time, we are talking about earning a living. Its a different sort of work, less idealistic, more practical, and it can be where we get our first dose of cynical reality.

This is the launchpad of this article. The lack of experience on the part of our young people leaves them open to accepting “work” that is neither paid nor even useful, and can be seriously demotivating. But it does not have to be like that, and as said above, there are options that make doing things “for free” do work out. So the question is; how do you know?

We have set out a GuideLine that sets out the options, and there are basically three choices:

1. Working as unpaid internment. Absolutely never, on any account, accept this sort of nonsense. The key thing to remember in Life is that you have a value, and not just a spiritual value. Your “employer” is making use of your services, and they are a business, not a charity. Likewise, so are you. Your value is what people are prepared to pay in real money. Disregard, and walk away, from any company that gives the bullshit of “good experience”, “working with your peers”, and so on. We have found at every stage in our business and corporate relationsships, that if a company wants you, they will put money on the table. Please be arrogant, you are worth it.

2. Minimum salary first placement. Yes this can work, as long as you can actually afford to live. This is where both parties accept they are taking a risk – yours is you don’t know if your skills fit the work; and in essence the same for the employer. If the salary means you cannot afford to even rent a place, anywhere – then think again. But on the flip side – be realistic; living with Mum and Dad is not so bad, as a short term solution if it gets you on the ladder of your chosen career or enables you to decide you never wanted that career in the first place. 90% of all graduates quit their first job within the first year of work.

3. Make a clear choice that doing work for nothing for someone – can get you somewhere you want to be, – let’s say industry recognition, or even the dreaded “experience”. But absolutely make sure that this option costs you no money whatsoever. Feel free to give your time, as your investment in the process. Just be clear – you are making an Investment, and there has to be a Return on that Investment.

We at ProfoMedia every now and then write articles to support companies we believe in, for free, because we too gain from a greater good.

But let’s get back to reality. As a rule of thumb, never forget that you and your work are worth something, and that “something” is what pays your food bill every month.