Friendship is a Wonderful Thing

We look at the English National Opera friendship programme, and ask; why did it take us so long to find this?

As concepts go, – friendship is a valued treasure. Apparently, we only have no more than five “real” friends, in our entire life. The people that put up with us, the people where we feel comfortable. It’s an overused term.

There was this girl I used to know, who wanted me to become her “friend” on Facebook. Why sure – I said – tell you what; “ “give me your number and we can have a chat”. “Oh no”, she said; “I only give my number to my friends”.

You could say that friendship, is hard to find. In that case, the ENO Friends Programme, ticks that box. It takes at least six clicks to even start the process of becoming a Member, and that’s assuming you actually know where to start.

But when you get there – it is the best value for money we have found in London. Nowhere else can you have a face to face chat with a West End star, listen to them talk about their work, and get a glass of wine, for no more than a few quid.

It’s an irony because Opera per se has an image of being elitist and rarefied – and yet here I am sitting in my jeans, with other people who are both elegantly dressed and equally laid-back, and we talk and share experience because we value the opportunity to share that experience. It is part of the ENO philosophy of reaching out across cultural boundaries, but it does so in a non-political way. If you value what it does, then you will take the trouble to find it.

The ENO Friends Programme in essence is a meeting of minds. Who needs Facebook anyway?

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

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