It’s Time to Think About Christmas…

We look at those Christmas Parties that actually make sense…

Actually – frankly speaking – there aren’t many. I would like to say that Christmas for all and everyone is a spirit of goodwill to all men, a time of renewal and friendship. And I would be wrong. For most companies, the annual “Christmas Party” is the minefield of alcohol bad taste, political scheming that rivals Machiavelli in his prime, and moments of deep despair that hit those who awake the next morning, and wonder – “did I really say that to Sophie in Accounts”?

No wonder that so many Trade Associations in Paris prefer to have their annual “Soirée”, in the middle of June. At least when you wake up the next day, you can disappear on vacation down to Chatelaillon. Hopefully it will all be forgotten by the time you get back for the Rentree.

And then there is COSSIOM – whose annual “Get-together” is the model of what business events should be, and where aspiration of actually enjoying oneself – is merged with business networking, for people who know about business networking.

How so?

Because COSSIOM understands that the driver of its flagship event – is business, not hospitality. That people in the Data world that it brings together, – as much as one always likes a glass of champagne – rarely have time to enjoy said glass of champagne. Life is already too stressed. COSSIOM is a soirée for people that value the individual minutes of their day enough to know that the chance discussion, the accidental meeting, that the COSSIOM event delivers, are as valuable as the specific meeting of old and goods friends and clients that have been fostered over the past year.
For that reason, COSSIOM every November has no need to market itself itself as a “business event”. Their website and invitation just says; “Hey guys, just come along!” The people who do “come along”, already know the rules of the game.

Which means that COSSIOM can reach out from the large corporate environment that is its core – to use its Soirée to benefit charity. It is a time of practical giving-back, as well as a random evening of receiving.
As I mentioned somewhere earlier – this is about Goodwill to All Men. What’s there not to love?

Happy Christmas!

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s