We look at the upcoming CCW Conference in Glasgow in March, and ask – has this Conference really changed things This is what they say about themselves:
”Delivering world class services has never been more critical as today’s businesses continue to be disrupted with new technologies and competition. Multi channel is the new norm, contact centres face more complex queries, operating models urgently need to be reorganized and super agents need to be created!
Partnering with business to deliver insights and world class service is a major step for customer contact to become more strategic in customer centric transformation. In the age of digital, providing that human touch to both your customers and employees will be the winning recipe. We invite you to join us at Customer Contact Week 2018 where key strategies are shared and the future is shaped.
CCW Europe will see 60+ executive speakers, 25 industry and challenge focused IDGs, 9 plenary sessions and dedicated streams and discussions tackling how to deliver world class service through intelligent customer contact without losing the human touch. You cannot afford to miss out! “
There is no doubt that a more human response in the automated call centres that have populated our life, will deliver.
But the question is – has the market already moved on? Most people – particularly in the areas of financial services, banking, utilities, would much prefer their vendors and suppliers to go the whole hog, bring back the human face, bring back the local branch. At a time when there is a growing focus on the “Community” – so there is now a need, and a market, for the back to basics of human engagement, – rather than the image of human engagement. It is still faster to buy a train ticket by rolling up at a local train station than trying to buy said ticket on line, and you get the happy start of someone actually face to face being nice to you. Pay it Forward actually works.
Plus, there are added side benefits of this back to normality approach, the obvious one is in retail, the avoidance of plastic packaging and delivery services is becoming a major factor in saving the planet both from the ocean and emissions points of view.
And then again – maybe the answer is a mix, and it comes down to service. A key speaker at the above Conference is from the MOO Organisation – where we ourselves have now migrated to buying all of our cards and print (in stead of our local print shop down the road).
Will we be going? Yes of course. But let’s get serious; online customer contact will never be as good for most situations, as the real thing. And Glasgow is a great place to go visit.