Is South America now worth going after?

When it comes to healthcare, it would certainly seem so. We have been monitoring where Israeli health vendors are now choosing to market their solutions.  Having seen a focus on cyber security in 2017 and 2018 at the HIMSS platform in the USA – their attention is now moving south.

This is interesting because it says what we have always suspected, that the lead time in getting traction in the UK and Europe, is just too long. Put it down to myopia or simple monotonous decision making times – other parts of the world are moving ahead of our own so called advanced healthcare, and South America is one of them, because of a faster uptake.

We publish a current editorial from Mobile and e-Health company G Medical Innovations Holdings Ltd (ASX: GMV), who have announced they will  be demonstrating its medical monitoring solutions for the first time in South America at Hospitalar 2018, commencing tomorrow in Brazil. Such a presence will enable the company to present its medical monitoring systems to a growing and dynamic region. What they say is this:

Hospitalar has been a leading trade fair in South America for the past 25 years, and is one of the most important shows in the healthcare sector for local and foreign markets.

The company will showcase the Prizma Medical Smartphone Case and Vital Sign Monitoring System with G Medical Patch (VSMS with GMP), including a demonstration of its Prizma’s User Portal and Doctor Portal and GMP’s nurse multiple and single patients view station. The Prizma has received approvals from regulatory authorities including the FDA, CE and TGA.

The Prizma enables consumers to easily transform their smartphone into a highly-reliable mobile medical device for independently managing their own health. Currently the Prizma measurements include a 1-lead ECG, heart rate, stress levels, temperature and oxygen saturation. Consumers can continuously measure, monitor and share these biometrics with caregivers and loved ones. In addition to providing immediate access to personal health indicators, the medical data can be sent to the consumers’ personal Portal where it is stored, and can be easily viewed and shared with those involved in their medical care.

 The Vital Sign Monitoring System with G Medical Patch   is a modular, easy-to-use, clinical grade solution for monitoring patients, the VSMS with GMP utilizes patented wireless technologies, proprietary information technology and service platforms. This innovative solution is ideal for monitoring patients in most healthcare settings including clinics, assisted living residences, hospitals and out-patient locations. It can be used to monitor patients at all stages of the healthcare lifecycle, and takes the burden off medical and healthcare personnel, while still enhancing patient care.

G Medical will be exhibiting at Hospitalar 2018 from May 22-25, 2018, held in Sao Paolo, Brazil, as part of the broader Israeli E-Commerce Group presence at the show. Attendees at Hospitalar 2018 are welcome to visit G Medical, located at Hall 15, Stand #178 in the International Pavilion.

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

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