Charisma. Either you’ve got it. Or you haven’t.

We look at the growth of the Park Annual healthcare forum in Gothenburg and ask – why is it so successful?

It’s a question of how you measure success. There are talking shops, and there are talking shops. For Iris Ohrn, Investment Advisor at Business Region Goteborg, the emphasis is as much on the “shops” (ie the actual business quotient), as it is on the “talking”. She is eager to support all companies interested in the Gothenburg innovation system. Although she can have a chat with anybody she certainly prefers and enjoys discussing concrete business and investment opportunities in Gothenburg – based companies. The chat – is not the end, but the means to an end.

It is a subtle distinction that can easily be lost in the informality of the Park Annual event itself. There are many “Life Science”. Forums out there. The secret sauce of Park Annual is not focusing on trade, investments or scientific research as such. It focuses on gathering all groups ex. entrepreneurs, scientists, innovators, companies and investors in the heart of Göteborg and get them to network and be inspired in a very relax by effective way. Entrepreneurship and innovation are one of word that best describes the event and that could differentiate it from other also good events. Usually start-ups and innovators are the starts of the event.

What Iris says is; “It provides a great forum for debate. You leave the event with a very positive feeling. With that feeling that you are not alone and that is great fun to be part of the Innovation system.”

And it is indeed true – there are indeed similar events. The NJ Pharma Hub; and PACT in Philadelphia come to mind, where both of these have the advantage of zillion times larger population. But that may not be an advantage. Sweden is a small and export dependent country. It is home, so to say, to just 0.13 per cent of the global population. Which means that, in order to succeed, its companies need to be born global and more focussed.

Iris continues: “ Our products compete on the global market from day one as our internal market is very limited, despite our purchase power. We top most lists when we talk about innovation and competitiveness. We do not compete by market size but by the quality of our products. Our formula is collaboration, collaboration at all levels, small and large companies, public and private sector, universities, hospitals and patients. Most of our success relies on our capacity to collaborate. Now, more than ever, cross-sectorial collaboration is our focus. Digitalization and the rapid technological development are disrupting most industries.”

But probably the key missing ingredient is not just the mix of University supporting industry backed by Government It is more the qualification of what constitutes success that we mentioned above. And it is two fold – sure, there are commercial yardsticks, performance indicators. But underlying all of that is the understanding that Park Annual is a healthcare forum. The basic raison d’être is eradicating diseases. Park Annual has its heart in it.

Park Annual is on the 27th Sept 2018 at Sahlgrenska Science Park Sweden.

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.