Do Virtual Conferences Work?

We review the latest CX Conference from the team at IQPC London, and ask; who needs hotels when you can join in from your own bedroom?

It’s not quite what it  seems. And it may not be a case of “either/OR”…. Angela Johnson, Speaker at past Data conferences, messaged us to say that “she likes to do both, as  both have relevance”. So that’s clear then; you get a lot from just listening to Speakers and delegate questions online, from the sanctity off your office desk or home study; and you get the benefit of impromptu conversations and competitor information, from the essential face/face conference format that we all know.

But life is different now. The Virtual Conference by necessity, will become the de rigeur essential format for any conference company from, now on, for two reasons. First, conference companies have to survive, and there remains an appetite from interested corporates in accessing experience and information, even if remotely. And second – this is too good an opportunity for additional revenues, at a time when all of us are increasingly habitualised into doing everything from our homes. Why travel to a conference, when we don’t even travel any more to our own office? Ha!

The trick, is to bring together the same expert elements, regardless. And this Telco CX, Customer Experience, event, – does not disappoint.

Speakers from some of the world’s most well known corporates, including BT, T-Mobile, and delegates from equally visible brands, exchange questions and answers.

At a time when my home WIFI is intermittent at best, I found the technology to bring people together, was seamless; I had easy access from my MacBook to the presentation screens, I could hear the speakers responses. And if I popped out to walk my dog, or make a cup of tea – well, I could always go online tomorrow and revisit the whole thing.

This conference, despite its apparent customers focus – was designed around the technology to deliver benefit, or the corporate process for delivering a consumer success. It differed from earlier events, which tended to be more HR oriented.

But unlike the more conventional personal conferences, I found that there are no distractions. You log onto a Virtual conference for a reason, and I found myself listening intently to each speaker.

I missed the opportunity to chat to vendors – but I saw this as a work in progress. There are substantial avenues for Content delivery and vendor outreach and I am sure that IQPC will be developing that in due course. I have already registered for the next one in May.

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

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