It is a simple truth rarely understood, that if you are going to start sending out and relying on, written communication, to keep in touch with your customer-base; then at least make it easy to read, and interesting. That’s not too much to ask, is it?
The recent months of lockdown have seen a plethora, an avalanche of offers of Seminars, Webinars, online Discussion, in our inboxes every day, and all of these announcements have two things in common. They are worthwhile and could well be helpful. And they are absolutely boring and do not reach out to grab us and hold our attention.
Which is why the attached Image that accompanies this Article, is so key. It is a standout piece of graphic art commissioned by one of clients, The Futureshapers (www.thefutureshapers.com) – that our Team member, Ben, designed – with the aim of saying “look, it is time to go in a new direction, out of your comfort zone, and don’t be afraid to do that, if you want to stay successful in 2020… and of course beyond”.
There are two keys to this new process. First, your technical quality of delivery, be it a graphic (as above, say), or an Article, .. or a Video Interview, whatever… has to be spot on. It can seem “rough around the edges” but that in itself needs care to deliver that level of insouciance. And it has to be different.
That is because life itself is now different, for all of us. People are questioning what they did the things they did before, and coming up with new ways of working, and of keeping in touch. Which means that – whatever is your size of company – you too have to recognise that, and act accordingly. Sometimes, you are too close to your own business, to see the broader or more varied options.
It is very rare that in these pages we talk about our own business – but at ProfoMedia, we focus on original communication, and we can deliver this for you. Our numbers are on our Contact pages, do take a moment to call and have a chat.