We look at how the subtle growth of paid-for online Content, will be the revenue stream of choice for the charity and giving market. We focus on the SHEKINAH homeless charity in Plymouth and ask; is their model the way forward?
Charities are not backward when it comes to asking you and I for money. Every charity has it’s “please give me” column, it’s “terrible hardship” note, or “aspirational” look what we can do with your £5.00, and the list goes on.
They all sound so desperate and deserving in equal measure.
The problem is that in current times, the ordinary guy and family, have less disposable money to make the sort of contributions they used to do. And what is worse there is the hesitation of “what am I actually getting for my money. Feel-good factor is all very well but what about feeing your kids?
For many families, there are today’s choices, when for many, there is no comparison, and no option.
Except that maybe there is.
The growth of online Content has spawned a new payment process that allows Charities (and others), to charge nominal sums, in an instant, to read some of their published material. Instead of ticking the box to give a sum of money, the reader ticks the box to read something that stimulates him, that helps him understand better the charity involved – and in return, his small contribution, goes towards making a difference.
The SHEKINAH charity (shekinah.co.uk) uses the EXODOX (exodox.link) platform in Stockholm, to be the payment gateway. And it works like this.
SHEKINAH create a suitable article – which they publish either on their own site or on a third party News site, They install an EXODOX plugin – and create their unique payment account. They link their article to their payment account. And when you or I visit the Charity or News site, we click on the article, and pay usually £1.00 or so, to access the Content.
It is simple and immediate and you wonder why nobody had thought of this before. Maybe we were all waiting for “tap and go” and familiarity of card based transactions for pretty much not a lot.
But lots of “not a lot” mount up to “quite a lot”, thanks for asking.
The latest SHEKINAH article can be accessed at: https://www.thelibraries.co.uk/financial/society-does-not-depend-on-government-society-depends-on-society/