The announcement today by The Washington Post, that it is making available its “important election information” free to all readers – should be a wake up call, to anybody who has doubted that the age of giving away your advice, information, expertise online – for free – is already over.
The question is – what are the key markets where this can benefit you? The answer is not so much in the Content, but in the ease of accessing said Content, and seamlessly paying for it. Up to now, the market has been addressed by the more corporate players – market leader being The Futureshapers (www.thefutureshapers.com) based in London, whose readership is up to six figures of serious corporate decision-makers.
But there are newcomers on the block, and leading that entry is Uppsala, Sweden based EXODOX, (www.exodox.link), whose simple link and payment process, is a natural gateway for the personal reading market, in particular, their focus on upcoming authors and bloggers. It is a clever way of maximising revenues for the authors that are published. Articles cost just a few pence or euros to read – but social media gives them great outreach.
Typical examples are: https://unfuckwithable.blog/goodness-grace-great-thoughts-on-fire-chapters/1-perfect-just-as-you-are/ – and more UK based – the recent “the Libraries” (www.thelibraries.co.uk).
The choice is interesting because neither platform require any subscription. You pay only for the specific info or article.
In corporate terms, this is a simple and great way to get brand visibility over a sustained period; and air a personal level, a great way at pretty much little cost – for authors to get their name out there before moving to the larger book publishing houses.