IT’S HOLIDAY TIME – ON A BIG BOAT!

As gaps are starting to appear in the COVID stranglehold – we look at the background to getting back on the water, with a visit to the CRUISE SHIP INTERIORS EXPO in London Excel, – and what we can expect when we travel.


If you are going to have a Conference about Cruise Liners, then basing yourself by the side of the Thames, and just two tube stops down from the O2 Arena, is not a bad place to start. Adjacent also to City Airport, and equally close to Tower Bridge and some of the richest mooring spots in an already wealthy city financial area – it’s not hard to see why the organisers of this new Event, chose the Excel as their stopping off point.


They all had a party, the night before. If they say that every vertical market is like a small village – everybody knows everybody – then this was the ambience as you walk through the frankly deserted hallways of Excel until you come across Hall 3, and step inside the Trade Show area.


Perhaps the exhibitors and organisers, were expecting more? It didn’t help that just two days earlier, the UK went into a new series of COVID travel restrictions. More than one exhibitor confided that they had to fork out more than £100.00 on a sudden PCR test, that had not been made apparent before travel.


The chaotic travel scenario alas extended into the event itself. And this was a pity. Because CRUISE SHIP INTERIORS EXPO 21 – was actually rather good! There were some very, very inventive new products in the space-saving category, clever hospitality devices rubbed shoulders with travel agencies – and every Stand had at least one major decision-maker resident. Every conversation, was a productive experience.


I loved the Nautilus bedroom pod from Matalika; and the rather interesting invention from Icecooldesign, The nice lady at Franz Fertig showed me how to create a sofa-bed, without pretty much lifting a finger.


People come to Trade Fairs, to do business. There were far more European vendors, than British, and they had travelled there for a reason. There were more conversations in Italian – than English. Everybody was happy to have a chat.


The comparative lack of people created an intimacy – you could progress in a conversation beyond the usual “meet and greet”.


For that reason, although the Fair was not large in size, by comparison to others at Excel – this was a more worthwhile experience.


There was enough space not to need absolutely a mask, all the time. Just to be on the safe side, I put mine on, when re-emerging onto the Excel hallway. I think we are in for the long haul with COVID into 2022, but hopefully long gone by the time we all get back for the same event in 2022. I’ll be among friends.

Author: umnitso

Managing Editor at ProfoMedia, and Senior Partner at The CRT Partnership, a a leading specialist in brokering international alliances and partnerships; a published author in own right - as well as accredited media for major trade associations, including HIMSS, Vitalis, and others.

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