Is it time we change the way we reach out to our clients? We have some better ways to boldly go…

It is a simple truth rarely understood, that if you are going to start sending out and relying on, written communication, to keep in touch with your customer-base; then at least make  it easy to read, and interesting.  That’s not too much to ask, is it?

The recent months of lockdown have seen a plethora, an avalanche of offers of Seminars, Webinars, online Discussion, in our inboxes every day, and all of these announcements have two things in common.  They are worthwhile and could well be helpful.  And they are absolutely boring and do not reach out to grab us and hold our attention.

Which is why the attached Image that accompanies this Article, is so key. It is a standout piece of graphic art commissioned by one of clients, The Futureshapers (www.thefutureshapers.com) – that our Team member, Ben, designed – with the aim of saying “look, it is time to go in a new direction, out of your comfort zone, and don’t be afraid to do that, if you want to stay successful in 2020… and of course beyond”.

There are two keys to this new process. First, your technical quality of delivery, be it a graphic (as above, say), or an Article, .. or a Video Interview, whatever… has to be spot on. It can seem “rough around the edges” but that in itself needs care to deliver that level of insouciance. And it has to be different.

That is because life itself is now different, for all of us. People are questioning what they did the things they did before, and coming up with new ways of working, and of keeping in touch.  Which means that – whatever is your size of company – you too have to recognise that, and act accordingly. Sometimes, you are too close to your own business, to see the broader or more varied options.

It is very rare that  in these pages we talk about our own business – but at ProfoMedia, we focus on original communication, and we can deliver this for you. Our numbers are on our Contact pages, do take a moment to call and have a chat. 

Shall we forget about 2020? Not at all.

We are following up our earlier thoughts about links between viruses, and recessions. It’s not that there is a medical link. But if you want an excuse for doing not much, then COVID is the best you can get. And it could have been so much better! We give you a RoadMap – an essential quick Biz Guide, how to not just survive but succeed and enjoy the rest of the year,

GDPR. Seven essential data protection measures for Startups and Companies

The Uniscon company in Munich has sent us this timely and important warning note that – sure, our office is our home, is our kitchen, is our bedroom – but it is also the least secure of any aspect of our company data.  In the same way as Wifi based home appliances are a gateway into our personal data – so our corporate laptop on the kitchen table is the same, into our company. They set out what you need to look for.

Digital Therapeutics and Care at Home. Webinar 3rd June.

We focus on the latest  EHTEL’s “Second Imagining 2029*” webinar. This virtual meeting is part of the EHTEL Innovation Initiative agenda for 2020 on Exploring Digital Therapeutics, Artificial Intelligence, and Virtual Coaches.

With the Imagining 2029 series of webinars – hosted by its working groups – EHTEL invites the digital health community to reflect jointly on accelerating digital transformation – acknowledging the opportunities and challenges raised by the current COVID-19 crisis. This is what they say;

Given today’s situation in which health systems, and especially hospitals, need to manage ever more knowledge and increasing amount of data, they are faced with a number of challenges. These relate to e.g., increasing clinical benefits, providing treatment in a variety of locations (in the hospital itself, in new forms of hospitals, at home), and involving health and care staff effectively in the changes occurring.

The objectives of this first webinar on digital therapeutics and care at home are to:explore how, throughout Europe, care is shifting from the hospital to the home, explore what digital therapeutics has to offer in terms of this paradigm shift, and identify in what ways AI and digital therapeutics work together.

The Date: Wednesday 3 June 2020, Time: 12:00 – 13:30 CET (90 min)

The first part of the webinar is a brief welcome and introduction by TicSalutSocial member, Juan Guanyabens, and EHTEL Principal eHealth Policy Analyst, Diane Whitehouse.

The shift of care from hospital to home: Example 1 – Presenter: Astrid van der Velde and Ed de Kluiver, Isala Heart Centre, Netherlands (NWE-Chance).

The shift of care from hospital to home: Example 2  – Presenters: Massimo Caprino and Riccardo Re, Casa di Cura del Policlinico – CCP, Italy (vCare).

What digital therapeutics has to offer and the relationship between AI and digital therapeutics. – Presenter: John Crawford, CrawfordWorks, United Kingdom and EHTEL Honorary Member.

The discussion will be based around several key questions, that should provide concrete evidence of developments in the field. After the discussion, the moderators will summarise the key messages of the webinar as preliminary conclusions.

Medical Grade Wearable Devices for vital signs Continuous Monitoring

The need for a mobile and wearable clinical device – to take the pressure off our clinics and hospitals – has never been greater. It’s not like  there is no need.  The problem, so to say has been twofold; the reluctance of hospitals and staff to embrace a new technology that appears to reduce their personal involvement; and the lack of absolute clinical quality.  Sure, we have our Apple Watches, but that does not make us all doctors.

But things are changing. We look at the new wearable watch from CardiacSense, and ask, has the time now come for clinical grade solutions in the palm of our hand or on our wrist?  Eyal Copitt, COO of CardiacSense, latest manufacturer of a watch and wristband within the heart monitoring space,  explains what they do in these difficult times. This is what he says;

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Rapid expansion of the Coronavirus emphasizes the immediate need for long-term continuous remote monitoring of vital signs to closely monitor the conditions of those infected with the Corona virus.

Coronavirus patients suffer from high core temperature, high respiratory rate, high heart rate and low Oxygen saturation

The need for monitoring is at hospital for badly ill patients as well as at home for lightly ill people.
Devices with wireless communication allows hospital and home monitoring without the need for direct contact of medical staff and patients.

The CardiacSense watch and wristband have them all,  – core temperature, highest accuracy measurement of heart rate, respiratory rate, SpO2as well as absolute cuff-less blood pressure and arrythmia detection and wireless communication.

The above turns CardiacSense watch and wristband to be the ultimate affordable continuous monitoring solution for inpatients and outpatients, sending real-time measurements to the nurses station and receiving back written instructions from the medical staff through the device screen whether the patient being in the hospital or at home.

Using the CardiacSense watch and wristband medical grade continuous monitoring enables better monitoring and communication for isolated inpatients reducing staff infection risk and allows light coronavirus patients stay at home, while the monitored data being auto sent to the hospital’s monitoring center.

Eyal can be contacted at; Eyal@cardiacsense.com.

Why Inclusion & Diversity Is An Executive Priority

Creating inclusive, respectful and engaging workplace cultures is essential for an organisation’ success. Seems just right on paper but how do companies define and create this culture, empowering employees to feel motivated?

HOW BEST TO DEVELOP YOUR BUSINESS IN 2020; OUR NEW YEAR MESSAGE

At a time when the doomsayers of global warming have us reaching for the duvet and cancelling our frequent flyer airmiles, we ask – just how far do we need to go, travel-wise – for the sake of business, and does it work anyway?

Actually – we don’t have to go very far at all. But that does not stop the fanciful dreams of hopeless romantics jumping on long distance planes. There has to be a compromise, but so often, the decision makers of such compromises have their own vested interests – or often no actual interest.

Are Healthcare people missing the point?

As the need for the provision of healthcare has moved from Hospitals to the Community, we have been looking at who “gets” that?

Actually not very many people, by that I mean, very few hospitals, and very few established vendors. In a survey that we are still conducting, of approx 100 key Hospitals in the UK NHS – the ordinary consumer (that’s you and me) with our smart data on our wrist, is light years ahead of knowing about their health situation, than the very places they go to when things look serious.

What is worse is that, not just established vendors seem to be clinging on to their market position with solutions that cannot possibly keep up with what the ordinary guy expects – but that newer start ups, who regularly look for funding – are being overtaken by Apps that are already in use for free. on our iPhone or Android device.

We have written about this before on our these Press pages, but our initial and interim assessment is that, whilst accepting that hospitals are routinely underfunded in the UK – their salvation will be the inclusion of primary care, sorting out issues before they ever get to the need for what hospitals currently do. so they become a one-stop shop. There are significant reductions in costs in this combination.

Approx 10% of the hospitals we deal with ourselves, get this notion – and either reach out to providers of community finance, or they include private paid-for health clinics, within their own walls. These tend to be the ones that regularly top the league tables of health excellence.

But what does not work – is doing nothing, because patients are now starting to walk with their feet away from these hallowed institutions anyway. We are very interested in hearing from those organisations who link ordinary Apps, with their healthcare services provision, and if we can, we will be pleased to publish their experiences.

Some Healthcare Updates…

Two of the leading independent voices in European and USA healthcare have published today and in past few days, some important announcements that need sharing.

The first – from the COCIR trade association in Brussels, concerns standardisation of medical device standards; this is really key, because without this, countries cannot refer or regulate new innovations and vendors cannot offer this internationally; what they say today is:

Brussels, 25 July 2019 – In response to the European Commission’s publication of the draft standardization request for the MDR and IVDR, COCIR has developed detailed feedback and recommendations for improvement of the document. We have always underlined the importance of having harmonised standards available and cited in the Official Journal under the new Regulations. Unfortunately, the proposed draft standardisation request still includes several elements that prevent flexible harmonisation and timely reference of standards in the Official Journal. COCIR recommends to the European Standardisation Organisations to reject this request if it is adopted in the currently proposed form. COCIR is more than ready to engage in further discussions with the European Commission and member states on this topic. We specifically call upon the next Commissioner for the Internal Market to find pragmatic solutions to the current deadlockBack

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And in the USA, the AHIMA organisation based in Chicago, has two days ago announced the aim of country-wide use of a standard Patient ID; you wonder what they did before….

This is a different and expansive take on their usual technology coding and practical approach., as they move nearer to compete with HIMSS.

We will get a view shortly from our colleague Christina Roosen, who knows both organisations well – to see where this is heading.

Managing Energy has never been more important.

We look at the upcoming Future of Utilities: Smart Metering Update 2019 conference on Smart Metering of Energy and ask – why has it taken so long?

In brief – this topic has been discussed and received focus – for the past five years even to our knowledge. But in those earlier halcyon days, small interruptions such as hacking and global warming were but twinkles in our eyes. Nowadays of course – things have changed. As my colleague at a Cyber Security company in Israel tells me – “there are two types of smart meter; those that have been hacked and nobody knows it; and those that are hacked and everybody knows it”. And for sure everybody knows about global warming.

So the upcoming Conference from Marketforcelive, in central London this June, is timely. This is the latest and important opportunity for leaders in the Energy space, to sit down and say – how are we controlling access to the flow of energy, both remotely and at source. Saving energy has been defined as the secret sauce of modern energy management, We are not as naive as before.

Whereas before, delegates that subscribed tended to come from the pure data and tech environments and talked in a language that you or I could not understand – nowadays, this Conference will attract the commercial leaders and all those on the peripherals. Energy control is essential big business in a world where such is the reach of media, we are all experts now.

With an impressive Speaker List – we expect “Future of Utilities: Smart Metering Update 2019”,to become a Forum for exchange of ideas that are proven and that work, a significant development from other Conferences in the past that were merely talking shops.

The Conference takes place on the 18th June; go visit it at; http://bit.ly/2wGAiqZ. our longer report will follow shortly after.