Wearable Gadgets at Cebit 2017!

Xenia Wedel, the PR guru at Tapdo – writes to ask:  Can we get together for a quick demo at CeBITHere’s what she says:

Tapdo (www.tapdo.io) is a smart button that lets you control technology with single-touch, personalized biometric interactions.
If you missed the coolest gadget at the MWC or WTS, no worries, Tapdo is coming to CeBIT. Tapdo is  the ultimate wearable gadget that enables rapid, no-look control of music, smart home, and more. Ideal for driving, too. To see how easy this is, please check out the demo video: https://www.youtube.com/watch?v=B4ZTDRGxoJM

Using a unique fingerprint sensor, Tapdo allows you to assign specific functions to different parts of your fingers, you can control music, dim smart lights, and more. Powered by Bluetooth LE and equipped with vibration feedback for a seamless, intuitive user experience, this ingenious button can be clipped on virtually anywhere for easy access, or worn on a slim wristband.

Today, fingerprint readers are commonly used for authentication purposes, and ignore other parts of the hand besides fingertips. No device has yet captured the full potential of fingerprint sensors for biometric interaction using the entire hand. While the smartphone has acted as the main controller for smart products, it’s not the ideal interface for every action; people want an easier, sleeker shortcut for controlling their many apps and devices.

Enter Tapdo, which not only includes authentication capabilities, but enables rapid, discreet interaction with no-look control. It’s perfect for smartphone power users and anyone looking for smart home convenience — plus it complies with the one-touch rule for phone usage while driving.
On Match 16, the device is launching its Kickstarter campaign to allow users to control their favorite apps and devices with just the tap of a button. Tapdo will be available on Kickstarter starting at $99. Backers can expect to receive their devices, including battery and rubber wristband, in September 2017.

How to sell in a Digital Market. Get back to basics.

We learn a timely lesson on how to make retail sales.

It’s so easy to forget, in this ecommerce world – that sales go to real people. When people go online and fish out their credit card – we are dealing with the same influences as if that person was sitting in front of us.  In fact less so – because they are not sitting in front of us.  And that process is more difficult because of that.
The eCommerce Show just a week or so ago in London – and this is similar to all of the others across Europe and USA – has increasingly forgotten that the “sales process”  is not about fulfilment, as important as this is. It is about the man relationship, or the semblance of this – during the virtual ordering process.
One of the key reasons why so many eCommerce companies bite the dust and do not have a long life expectancy, is their failure to get alongside their customers, face to face, and do this repeatedly, so that they both build up a relationship, but they also get a sale.
How do we know this?
We spent a day last Saturday signing copies of our own new Book, that was published by Austin Macauley and earlier launched at the London BookFair.  We travelled to a lovely market town in Wales, the shop owners gave customers small glasses of mulled  heated wine, and we did our magic engaging with customers. We sold ten times more books in one day than the average daily turnover.
The moral of this little story is;  get your “good customer sales process”  right – and you keep your customer for the long term.   Hide behind your digital process – and the customer will not come at all.

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