We look at how healthcare provision is moving from a one size fits all approach – to a personalised and more insight driven delivery
We are delighted to say that we will be moderating the above session at the prestigious eHealth Conference, in Malta later this May. The specific time and date is 12.15 – 13.15 on the 10th May, the first day of the Conference.
Hosted in the Nordic Community, the session brings together key speakers from Pharma and Government, to look at how we deliver a personalised healthcare to each one of us.
We will publish deeper details as soon as these are made public. But in meantime – do make a point of meeting us at the Session. Please register your Comments below, so we can include as many of these as possible in our time together.
Richard Bloss explains the tragedy of Brexit.
It is a truth universally acknowledged, that the persistent vilification of its allies by another country, will itself destroy its reputation among its friends.
The tragedy of Brexit, is not on a business level. There will be no obvious difference in business, good or bad, and no obvious difference of investment. BMW will still want to sell us their motor cars.
The sadness will be in a human and personal level. The thousands of Poles, Lithuanians, Africans, Syrians, even Russians – who have come to the Uk – have not done so in search of a better life sitting on their sofa and getting our free healthcare. They already have better healthcare at home.
They came because the Uk is the beacon of tolerance, support in adversity, democracy that looks after the little guy, honesty in a world of corruption. They came because they want to contribute to our economy, to support the vision that drove them here in the first place.
We have created in its place, a feeling of disappointment at the heart of our soul, how could they have been so wrong? It is a feeling of confusion mirrored in my discussions every single day in my meetings throughout Scandinavia and Europe;
‘Richard, why did you do it? Couldn’t we have worked it out”
There is an argument that says, without the negative Brexit vote, the rest of Europe would not have taken this seriously. And I get that. But that does not mean we have to accept this folly in perpetuity.
Lets not forget that nearly half of the country – did NOT want to believe the myriad of bigotry and frankly lies that were espoused by the Leavers. And until somebody somewhere puts up a coherent and practical plan that can deliver a better version of what we have already – please tell me where is the benefit in screwing our friends?
So what is there to do?
First – lets publicly confirm that we value the greater European residents. It will send a marker in the send that our values are still intact – but equally important, it will show up those minority of European countries that want to “give us a hard time”.
Lets open discussions, before any binding decisions – but in a spirit of amicality. People do not like being threatened, and so it goes for nations and governments.
Lets apologise for our mistakes, – nobody can counter someone who “apologises” – but encourage others to do likewise.
Lets engage on a country by country basis. Our view in the UK is that every country has its own identities, to be accepted – not shoehorned into some one size fits all. Eww are right to stand up for our views too.
We need to do this quickly. Reputations take 20 years to create – but can be lost in 20 seconds. Business leaders I know, who are shocked by the lack of welcome at Heathrow- are already having second thoughts, and over time this will destroy the one thing that people come here in the first place.
As the Beatles once said; we can work it out.
Xenia Wedel, the PR guru at Tapdo – writes to ask: Can we get together for a quick demo at CeBIT? Here’s what she says:
Tapdo (www.tapdo.io) is a smart button that lets you control technology with single-touch, personalized biometric interactions.
If you missed the coolest gadget at the MWC or WTS, no worries, Tapdo is coming to CeBIT. Tapdo is the ultimate wearable gadget that enables rapid, no-look control of music, smart home, and more. Ideal for driving, too. To see how easy this is, please check out the demo video: https://www.youtube.com/watch?v=B4ZTDRGxoJM
Using a unique fingerprint sensor, Tapdo allows you to assign specific functions to different parts of your fingers, you can control music, dim smart lights, and more. Powered by Bluetooth LE and equipped with vibration feedback for a seamless, intuitive user experience, this ingenious button can be clipped on virtually anywhere for easy access, or worn on a slim wristband.
Today, fingerprint readers are commonly used for authentication purposes, and ignore other parts of the hand besides fingertips. No device has yet captured the full potential of fingerprint sensors for biometric interaction using the entire hand. While the smartphone has acted as the main controller for smart products, it’s not the ideal interface for every action; people want an easier, sleeker shortcut for controlling their many apps and devices.
Enter Tapdo, which not only includes authentication capabilities, but enables rapid, discreet interaction with no-look control. It’s perfect for smartphone power users and anyone looking for smart home convenience — plus it complies with the one-touch rule for phone usage while driving.
On Match 16, the device is launching its Kickstarter campaign to allow users to control their favorite apps and devices with just the tap of a button. Tapdo will be available on Kickstarter starting at $99. Backers can expect to receive their devices, including battery and rubber wristband, in September 2017.
We learn a timely lesson on how to make retail sales.
It’s so easy to forget, in this ecommerce world – that sales go to real people. When people go online and fish out their credit card – we are dealing with the same influences as if that person was sitting in front of us. In fact less so – because they are not sitting in front of us. And that process is more difficult because of that.
The eCommerce Show just a week or so ago in London – and this is similar to all of the others across Europe and USA – has increasingly forgotten that the “sales process” is not about fulfilment, as important as this is. It is about the man relationship, or the semblance of this – during the virtual ordering process.
One of the key reasons why so many eCommerce companies bite the dust and do not have a long life expectancy, is their failure to get alongside their customers, face to face, and do this repeatedly, so that they both build up a relationship, but they also get a sale.
How do we know this?
We spent a day last Saturday signing copies of our own new Book, that was published by Austin Macauley and earlier launched at the London BookFair. We travelled to a lovely market town in Wales, the shop owners gave customers small glasses of mulled heated wine, and we did our magic engaging with customers. We sold ten times more books in one day than the average daily turnover.
The moral of this little story is; get your “good customer sales process” right – and you keep your customer for the long term. Hide behind your digital process – and the customer will not come at all.