Charity begins at home…

Good news, doesn’t sell newspapers. But there are times in life when we have just had it up to here with the incessant black and despairing Content that seems to populate our News channels.

At times like these, there are two options, reaching for the Gin bottle is one of them. The other, -which may well give you a more lasting satisfaction – is to bathe in some nice news, some nice human interest, the stories that do good for someone else.

Which is why we are publishing the request by Rory Clarke, Director at Rix, in Hull – to reach out to a local charity. Local charities rarely get the media coverage of their national cousins. But their needs are as acute. And you never know, you might be one of the people they help, in years to come. This is what Rory says;

“Hello, I’ve started fundraising for Child Dynamix . I’m running the Hull 10k to raise money for Child Dynamix who are a brilliant local charity providing care and support to young people growing up in some of the least affluent parts of Hull. For some people in these areas this support can be life changing Please sponsor me. Here is a link to my page http://www.justgiving.com/Rory-Clarke”

Best Regards
Rory

Rory Clarke
Director
J R Rix & Sons Ltd’

 

 

New Ways to Share Sensitive Data

We look at the launch of the 360ofme Platform and the appointment of its new Key Execs

If you would take your clothes off,  – for less people  than the number of fingers you have on one hand – then your Doctor would certainly be one of them. It goes without saying that – you would not expect him to share that info, with the rest of world.

And you could say the same about Financial Data too. Sensitive info, is, well, sensitive info.  And that’s the problem. Because, in the modern world,  our personal data is digital, and insights into our digital data routinely need to be shared and accessible to  chosen people, for our own wellbeing. The question is – how do we do it?

The answer could be the new 360ofme platform.  360ofme is a new platform that provides consumers with portability, ubiquity and insights from their digital life. From healthcare to financial and insurance to automotive and home, 360ofme provides a simple means of securely sharing critical data with family members, doctors and others that consumers choose. Utilizing cognitive computing from IBM, new insights about people’s lives will be surfaced and consumers will gain control of their digital footprint.

The key point is that they attribute their future success to the appointment of seasoned industry experts, rather than the typical  “start-up”  routine of  inexperienced founders, which rarely work.   And they go on…

“360ofme, the world’s first personal data exchange platform, today announced that four new executives-in-residence will help to guide the further development of its groundbreaking solutions. Scott Dueweke, President of Zebryx Consulting; Becky Wanta, CEO & President of RSW1C; blockchain expert Evelyn DeSouza; and Steve Schlabs, VP of Sales Strategy at BMC Software, will serve as 360ofme’s Board of Technical Advisors. The new executives will serve alongside some of the brightest minds in consumer focused software development. Other members of the 360ofme Board of Advisors include Derek Collison, CEO, Apcera; Jan Plutzer, COO, Apcera; and Carole Bellis, Partner, Kilpatrick, Townsend, LLP.

360ofme offers an online solution that enables consumers to regain control of their digital assets, allowing them to manage, share and act on their digital data. From healthcare to financial and insurance to automotive and home.

The current Board of Advisors guided 360ofme to its recent beta launch in just 10 months and will be instrumental in onboarding its first cohort of consumers. 360ofme recruits advisors in areas of critical strategic importance and relies on their guidance to ensure that significant company disciplines and processes develop and operate according to industry best practices.

“We feel so fortunate to have the advisement and counsel of these recognized senior executives. As we complete the beta release of our platform, these executives are ensuring that we can scale, delight our customers, and maintain the trust that is expected and required,” said Cindy L. Warner, CEO and Founder of 360ofme. “Becky, Evelyn and Steve will be invaluable in our journey to becoming the market leader in consumer data privacy, and Scott will be instrumental in our next phase of security architecture, as we create the most secure personal data exchange in the world.”

How to sell in a Digital Market. Get back to basics.

We learn a timely lesson on how to make retail sales.

It’s so easy to forget, in this ecommerce world – that sales go to real people. When people go online and fish out their credit card – we are dealing with the same influences as if that person was sitting in front of us.  In fact less so – because they are not sitting in front of us.  And that process is more difficult because of that.
The eCommerce Show just a week or so ago in London – and this is similar to all of the others across Europe and USA – has increasingly forgotten that the “sales process”  is not about fulfilment, as important as this is. It is about the man relationship, or the semblance of this – during the virtual ordering process.
One of the key reasons why so many eCommerce companies bite the dust and do not have a long life expectancy, is their failure to get alongside their customers, face to face, and do this repeatedly, so that they both build up a relationship, but they also get a sale.
How do we know this?
We spent a day last Saturday signing copies of our own new Book, that was published by Austin Macauley and earlier launched at the London BookFair.  We travelled to a lovely market town in Wales, the shop owners gave customers small glasses of mulled  heated wine, and we did our magic engaging with customers. We sold ten times more books in one day than the average daily turnover.
The moral of this little story is;  get your “good customer sales process”  right – and you keep your customer for the long term.   Hide behind your digital process – and the customer will not come at all.

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