Is it time we change the way we reach out to our clients? We have some better ways to boldly go…

It is a simple truth rarely understood, that if you are going to start sending out and relying on, written communication, to keep in touch with your customer-base; then at least make  it easy to read, and interesting.  That’s not too much to ask, is it?

The recent months of lockdown have seen a plethora, an avalanche of offers of Seminars, Webinars, online Discussion, in our inboxes every day, and all of these announcements have two things in common.  They are worthwhile and could well be helpful.  And they are absolutely boring and do not reach out to grab us and hold our attention.

Which is why the attached Image that accompanies this Article, is so key. It is a standout piece of graphic art commissioned by one of clients, The Futureshapers (www.thefutureshapers.com) – that our Team member, Ben, designed – with the aim of saying “look, it is time to go in a new direction, out of your comfort zone, and don’t be afraid to do that, if you want to stay successful in 2020… and of course beyond”.

There are two keys to this new process. First, your technical quality of delivery, be it a graphic (as above, say), or an Article, .. or a Video Interview, whatever… has to be spot on. It can seem “rough around the edges” but that in itself needs care to deliver that level of insouciance. And it has to be different.

That is because life itself is now different, for all of us. People are questioning what they did the things they did before, and coming up with new ways of working, and of keeping in touch.  Which means that – whatever is your size of company – you too have to recognise that, and act accordingly. Sometimes, you are too close to your own business, to see the broader or more varied options.

It is very rare that  in these pages we talk about our own business – but at ProfoMedia, we focus on original communication, and we can deliver this for you. Our numbers are on our Contact pages, do take a moment to call and have a chat. 

Shall we forget about 2020? Not at all.

We are following up our earlier thoughts about links between viruses, and recessions. It’s not that there is a medical link. But if you want an excuse for doing not much, then COVID is the best you can get. And it could have been so much better! We give you a RoadMap – an essential quick Biz Guide, how to not just survive but succeed and enjoy the rest of the year,

RECESSIONS ARE NOT CAUSED BY VIRUSES. RECESSIONS ARE CAUSED BY HUMANS.

We look at the concept that battening down the hatches in difficult times, is good for our corporate health, and ask; maybe it’s not so good for our health… We give an alternative RoadMap.

My good colleagues in our Insurance Clients, show me the data, and it goes something like this – those companies who abandon their marketing and sales ship in any ensuing storm – will lose around 23% of their revenues that year. And it will take them a further two years to recover.

I do “get” that the above scenario is tempting. Our Press and Media do not get our attention by publishing good news stories. The constant doom and gloom which populate all of our news feeds and Inboxes, gives the end of the world impression of reality.

Except that it is not reality. Our experience over the past two months, in monitoring our corporate colleagues and clients, is that it is a true case of “be careful what you wish for”. Maybe you haven’t thought this though…

We Are What We Eat

We catch up with Nutrition Consultant Olga Preston, about how what we eat, impacts how we behave.

We are not talking about getting tetchy in the morning, – although that may be the case. This is serious stuff. We are at the sharp end of solving and reducing symptoms of, serious mental health issues, by understanding, analysing, and even rejecting, the food that we have queued for at the supermarket just a few days before.

And it’s not that Olga does not have experience of these issues. As a former nutrition specialist with the Brain Bio Centre in Putney London – and now branching out on her own, with her own portfolio of patients, Olga is convincing as she talks to me by phone.

“You know that sugar makes you anxious?” She says.

I didn’t know that. Neither did I know that my favourite pasta carbonara is also less than ideal.

“You need some chicken and steamed vegetables”.

I demurred asking her about my glass of Chardonnay in the evening. But what is clear is that, once you get beneath the recipe and menu level of conversation, there is an increasing awareness by all of us at a community level, that by just changing a few things in our diet, we can reduce the mental issues that also seem to be on the increase. And these are the issues that conventional medicine, with its dumbing down side effects, seems powerless to handle.

Apparently, NHS GPs do not normally refer patients who they feel have mental issues, – to a Nutritional Therapist Nutritional Therapist, despite the latter qualifications.

Olga’s patients are referred by private clinics. She specialises in children issues, particularly autism and ADHD, with a small reserve area for adults with depression and psychosis. he will shortly have a separate facility at the ION Clinic in Richmond. We talk about other influences, the use of Music to stimulate people with brain issues, etc, and what she says is that people are now comfortable and accepting that there are different therapeutic tools, to do different jobs.

Olga is an an accomplished Seminar speaker – and I don’t want to delay her any longer. I think about grabbing a large sandwich at the train station, but apparently too much bread is not great for me either.

Olga can be contacted directly at; olgaprestonnutrition@gmail.com

Do Virtual Conferences Work?

We review the latest CX Conference from the team at IQPC London, and ask; who needs hotels when you can join in from your own bedroom?

It’s not quite what it seems. And it may not be a case of “either/OR”…. Angela Johnson, Speaker at past Data conferences, messaged us to say that “she likes to do both, as  both have relevance”. So that’s clear then; you get a lot from just listening to Speakers and delegate questions online, from the sanctity off your office desk or home study; and you get the benefit of impromptu conversations and competitor information, from the essential face/face conference format that we all know.

But life is different now. The Virtual Conference by necessity, will become the de rigeur essential format for any conference company from, now on, for two reasons. First, conference companies have to survive, and there remains an appetite from interested corporates in accessing experience and information, even if remotely. And second – this is too good an opportunity for additional revenues, at a time when all of us are increasingly habitualised into doing everything from our homes. Why travel to a conference, when we don’t even travel any more to our own office? Ha!

The trick, is to bring together the same expert elements, regardless. And this Telco CX, Customer Experience, event, – does not disappoint.

Speakers from some of the world’s most well known corporates, including BT, T-Mobile, and delegates from equally visible brands, exchange questions and answers.

At a time when my home WIFI is intermittent at best, I found the technology to bring people together, was seamless; I had easy access from my MacBook to the presentation screens, I could hear the speakers responses. And if I popped out to walk my dog, or make a cup of tea – well, I could always go online tomorrow and revisit the whole thing.

This conference, despite its apparent customers focus – was designed around the technology to deliver benefit, or the corporate process for delivering a consumer success. It differed from earlier events, which tended to be more HR oriented.

But unlike the more conventional personal conferences, I found that there are no distractions. You log onto a Virtual conference for a reason, and I found myself listening intently to each speaker.

I missed the opportunity to chat to vendors – but I saw this as a work in progress. There are substantial avenues for Content delivery and vendor outreach and I am sure that IQPC will be developing that in due course. I have already registered for the next one in May.

SO YOU’VE DECIDED TO START A BUSINESS. WISH YOU LUCK WITH THAT!

We look at the essential step of creating a website, and why it pays to do it properly. We talk to Steph Haskell, CEO of the Catchlight Design in New Zealand and approved WIX Developer, to get her take on well, frankly, what does it take – to create the right website for you.

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It’s an interesting thing. Are websites a true barometer of a company? No. Do they accurately reflect the competences of the organisation? Only possibly. And how can you tell? You can’t.

Medical Grade Wearable Devices for vital signs Continuous Monitoring

The need for a mobile and wearable clinical device – to take the pressure off our clinics and hospitals – has never been greater. It’s not like  there is no need.  The problem, so to say has been twofold; the reluctance of hospitals and staff to embrace a new technology that appears to reduce their personal involvement; and the lack of absolute clinical quality.  Sure, we have our Apple Watches, but that does not make us all doctors.

But things are changing. We look at the new wearable watch from CardiacSense, and ask, has the time now come for clinical grade solutions in the palm of our hand or on our wrist?  Eyal Copitt, COO of CardiacSense, latest manufacturer of a watch and wristband within the heart monitoring space,  explains what they do in these difficult times. This is what he says;

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Rapid expansion of the Coronavirus emphasizes the immediate need for long-term continuous remote monitoring of vital signs to closely monitor the conditions of those infected with the Corona virus.

Coronavirus patients suffer from high core temperature, high respiratory rate, high heart rate and low Oxygen saturation

The need for monitoring is at hospital for badly ill patients as well as at home for lightly ill people.
Devices with wireless communication allows hospital and home monitoring without the need for direct contact of medical staff and patients.

The CardiacSense watch and wristband have them all,  – core temperature, highest accuracy measurement of heart rate, respiratory rate, SpO2as well as absolute cuff-less blood pressure and arrythmia detection and wireless communication.

The above turns CardiacSense watch and wristband to be the ultimate affordable continuous monitoring solution for inpatients and outpatients, sending real-time measurements to the nurses station and receiving back written instructions from the medical staff through the device screen whether the patient being in the hospital or at home.

Using the CardiacSense watch and wristband medical grade continuous monitoring enables better monitoring and communication for isolated inpatients reducing staff infection risk and allows light coronavirus patients stay at home, while the monitored data being auto sent to the hospital’s monitoring center.

Eyal can be contacted at; Eyal@cardiacsense.com.

IS OUR NEW REALITY – A REALLY GOOD IDEA?

It is a fact not commonly understood, that a business that battens down the hatches in times of troubles, will end up in a worse place when the troubles are over – than from where it started. We look at how today’s problems can be tomorrow’s answers.

Why Inclusion & Diversity Is An Executive Priority

Creating inclusive, respectful and engaging workplace cultures is essential for an organisation’ success. Seems just right on paper but how do companies define and create this culture, empowering employees to feel motivated?

Inclusion and Diversity. The two words that will make the biggest difference to your Business. And about which you know – nothing.

Almost every medium to large  company – when asked “what are its biggest assets” – will answer; “our people”. And yet nowhere, amongst  the public targets and mission statements and KPIs of any company, will you find any value or acknowledgement to look after the wellbeing of its same employees.

This small Note now – is the first of a series of much longer articles where we look at  key aspects  of the Office Family that will take your business forward in 2020.