Is There Too Much Data?

We look at the plethora of  Conferences in 2017, all focussing on the same Chief Data Officer market, and ask – why is life so complicated?
I don’t want to say we are not grateful. The specifically focussed “new generation” of Speakers and Vendors, all have something relevant to say. But this is the problem. Taken as a whole – there is just too much that people have to say.  It used to be just the one Conference, and the concept of the CDO was  twinkle in the eye. Now, we have the Chief Data Officer Europe 2017 Conference in London, from the 20th Feb, focussing on GDPR.  We have the Chief Data Officer Forum, from IQPC, in early May;  and then we have a Chief Data Scientist Conference, in September. I don’t know what a Chief data :Scientist”  is. All of which means that the whole area of expert opinion of a CDO, is diluted because from what we can see, there is no wrong opinion. What works for you, works for you.  But it might not work for someone else.
So where’s the value here?
The answer is in making it simple – and choosing the vendors, and venues, that intuitively make you feel at ease, and where the value is explained in something that mortals can understand. But “managing”  the process of your data is not just important for any corporate – it is vital and financially risky if you are not in control of the information which may reside anywhere in your ,multitude of databases.
Best up are the Adaptive Blogs, – you can register online at; http://www.adaptive.com. Their regular weekly Blog explains Metadata whilst giving you the options of digging deeper.
We talked a few days ago with Samantha Geenty at IQPC, who started the whole market in our view, just a couple of years ago; their “forum”  concept, which we have reviewed earlier on this Site – is a clever way of bringing people together at like levels of expertise and need.
And we are delighted to be reviewing the upcoming event in Covent Garden from Corinium, on the 22nd Feb.  As I said earlier, it’s not like I’m not grateful.

HIMSS after Obamacare

We look at the immediate US vendors who are keen to be visible in US healthcare in just a month or so. HIMSS orlando starts in just over one month.  expect to see a Litany of new Press announcements.
First up – Proximity Systems, Inc., the leading provider of innovative furniture solutions to healthcare will be at HIMSS 2017, Feb. 19 – 23, Booth # 4363, showcasing a new line of self-disinfecting cabinets designed to reduce the transmission of infection pathogens in healthcare environments.  With hospitals are under increasing pressure to reduce opportunities for nosocomial transmission from device workflow, the Proximity cabinets reduce bioburden on hospital surfaces around the clock, independent of human intervention.
Then we have;  Tyto Care, a telehealth company changing the healthcare technology landscape in 2017, and recently lauded as one of the top solutions coming out of CES. As the first complete telehealth solution enabling live, remote patient examinations of the ears, nose, throat, skin, heart and temperature, Tyto Care offers an experience comparable in quality and diagnostic potential to face-to-face visits— from the comfort of home.  Telehealth is transforming the US healthcare market, and we are keen to see how this will develop without the funding (if it goes that way) for US citizens generally.

How to sell in a Digital Market. Get back to basics.

We learn a timely lesson on how to make retail sales.

It’s so easy to forget, in this ecommerce world – that sales go to real people. When people go online and fish out their credit card – we are dealing with the same influences as if that person was sitting in front of us.  In fact less so – because they are not sitting in front of us.  And that process is more difficult because of that.
The eCommerce Show just a week or so ago in London – and this is similar to all of the others across Europe and USA – has increasingly forgotten that the “sales process”  is not about fulfilment, as important as this is. It is about the man relationship, or the semblance of this – during the virtual ordering process.
One of the key reasons why so many eCommerce companies bite the dust and do not have a long life expectancy, is their failure to get alongside their customers, face to face, and do this repeatedly, so that they both build up a relationship, but they also get a sale.
How do we know this?
We spent a day last Saturday signing copies of our own new Book, that was published by Austin Macauley and earlier launched at the London BookFair.  We travelled to a lovely market town in Wales, the shop owners gave customers small glasses of mulled  heated wine, and we did our magic engaging with customers. We sold ten times more books in one day than the average daily turnover.
The moral of this little story is;  get your “good customer sales process”  right – and you keep your customer for the long term.   Hide behind your digital process – and the customer will not come at all.

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