ARE SMALL ARTICLES THE FINANCIAL LIFELINE FOR CHARITIES?

 

We look at how the subtle growth of paid-for online Content, will be the revenue stream of choice for the charity and giving market. We focus on the SHEKINAH homeless charity in Plymouth and ask; is their model the way forward?

Charities are not backward when it comes to asking you and I for money. Every charity has it’s “please give me” column, it’s “terrible hardship” note, or “aspirational” look what we can do with your £5.00, and the list goes on.

They all sound so desperate and deserving in equal measure.

The problem is that in current times, the ordinary guy and family, have less disposable money to make the sort of contributions they used to do. And what is worse there is the hesitation of “what am I actually getting for my money. Feel-good factor is all very well but what about feeing your kids?

For many families, there are today’s choices, when for many, there is no comparison, and no option.

Except that maybe there is.

The growth of online Content has spawned a new payment process that allows Charities (and others), to charge nominal sums, in an instant, to read some of their published material. Instead of ticking the box to give a sum of money, the reader ticks the box to read something that stimulates him, that helps him understand better the charity involved – and in return, his small contribution, goes towards making a difference.

The SHEKINAH charity (shekinah.co.uk) uses the EXODOX (exodox.link) platform in Stockholm, to be the payment gateway. And it works like this.

SHEKINAH create a suitable article – which they publish either on their own site or on a third party News site, They install an EXODOX plugin – and create their unique payment account. They link their article to their payment account. And when you or I visit the Charity or News site, we click on the article, and pay usually £1.00 or so, to access the Content.

It is simple and immediate and you wonder why nobody had thought of this before. Maybe we were all waiting for “tap and go” and familiarity of card based transactions for pretty much not a lot.

But lots of “not a lot” mount up to “quite a lot”, thanks for asking.

The latest SHEKINAH article can be accessed at: https://www.thelibraries.co.uk/financial/society-does-not-depend-on-government-society-depends-on-society/

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Charity begins at home…

Good news, doesn’t sell newspapers. But there are times in life when we have just had it up to here with the incessant black and despairing Content that seems to populate our News channels.

At times like these, there are two options, reaching for the Gin bottle is one of them. The other, -which may well give you a more lasting satisfaction – is to bathe in some nice news, some nice human interest, the stories that do good for someone else.

Which is why we are publishing the request by Rory Clarke, Director at Rix, in Hull – to reach out to a local charity. Local charities rarely get the media coverage of their national cousins. But their needs are as acute. And you never know, you might be one of the people they help, in years to come. This is what Rory says;

“Hello, I’ve started fundraising for Child Dynamix . I’m running the Hull 10k to raise money for Child Dynamix who are a brilliant local charity providing care and support to young people growing up in some of the least affluent parts of Hull. For some people in these areas this support can be life changing Please sponsor me. Here is a link to my page http://www.justgiving.com/Rory-Clarke”

Best Regards
Rory

Rory Clarke
Director
J R Rix & Sons Ltd’