RECESSIONS ARE NOT CAUSED BY VIRUSES. RECESSIONS ARE CAUSED BY HUMANS.

We look at the concept that battening down the hatches in difficult times, is good for our corporate health, and ask; maybe it’s not so good for our health… We give an alternative RoadMap.

My good colleagues in our Insurance Clients, show me the data, and it goes something like this – those companies who abandon their marketing and sales ship in any ensuing storm – will lose around 23% of their revenues that year. And it will take them a further two years to recover.

I do “get” that the above scenario is tempting. Our Press and Media do not get our attention by publishing good news stories. The constant doom and gloom which populate all of our news feeds and Inboxes, gives the end of the world impression of reality.

Except that it is not reality. Our experience over the past two months, in monitoring our corporate colleagues and clients, is that it is a true case of “be careful what you wish for”. Maybe you haven’t thought this though…

New Advances in Coronavirus solutions. Such a Pity…

We look at the equal march of COVID-19 and solutions that describe themselves as being “the answer”, and ask;   Why has it taken this long for them to come to the fore… and is COVID-19 the excuse of choice, for both marketeers, and people who didn’t want to go to work anyway.

IS OUR NEW REALITY – A REALLY GOOD IDEA?

It is a fact not commonly understood, that a business that battens down the hatches in times of troubles, will end up in a worse place when the troubles are over – than from where it started. We look at how today’s problems can be tomorrow’s answers.