IS DIGITALISATION THE SUICIDE NOTE OF BUSINESS?

We look at SEO and the epidemic of digital solutions in Biz Dev, and ask; are we missing the point here?

I have a colleague, who is Head of Procurement for some large areas of Scandinavia. And what he says is this; “Richard” – he says – “ I have deliberately stopped answering any emails, or any calls, from anybody I do not recognise. If you want me to talk to any of your people, just let me know in advance and I will put their number in my personal contacts.”

In the same way that the freedom of the internet has given us multiple information choices that should have given us a broader outlook – and the reverse has been true – that we only focus on those news feeds that say the things we already believe, – and made worse by algorithms that proactively feed us those restrictive views. So – the same is with SEO and all things digital.

We can now reach out to anybody on this planet. But so can everybody else. Which means that the people that we need and want to talk to – for our business growth, our customer service, etc – have long since made the decision not to be available, at all.

What that means is that, far from being simple to grow a business by finding a person who we do not know, and just giving them a call, has now become more than four times as long and four times as expensive, and now involves, pre-sales people, post-sales people, all manner of IT support and analysis, to do what used to be the straightforward and simple task of just phoning a friend of a friend.

But what is worse, is that this has given acceptance and justification, to being proactive in not making human contact possible at all. Woe betide any receptionist who passes on yours or mine contact details!

This means that both sides are the losers. Vendors of great solutions give up, because they cannot support the increasing drain open their marketing spend. And Corporates or our Public Services continue with their outdated practices because nobody has been able to show them otherwise.

If COVID restrictions have taught us anything, it is that human nature needs human involvement, and yet we seem to be travelling at warp speed in the opposite direction. It is as if we are scared about the whole process of actually talking together in a business environment, or being”sold to”. How terrible.

In our own business here at Profomedia, we research a lot and are continually building personal relationships. Whenever we want to find out something, we reach out and phone someone we already know, – who then introduces us to someone who we don’t.

There. It wasn’t so difficult, was it.

New Ways to Share Sensitive Data

We look at the launch of the 360ofme Platform and the appointment of its new Key Execs

If you would take your clothes off,  – for less people  than the number of fingers you have on one hand – then your Doctor would certainly be one of them. It goes without saying that – you would not expect him to share that info, with the rest of world.

And you could say the same about Financial Data too. Sensitive info, is, well, sensitive info.  And that’s the problem. Because, in the modern world,  our personal data is digital, and insights into our digital data routinely need to be shared and accessible to  chosen people, for our own wellbeing. The question is – how do we do it?

The answer could be the new 360ofme platform.  360ofme is a new platform that provides consumers with portability, ubiquity and insights from their digital life. From healthcare to financial and insurance to automotive and home, 360ofme provides a simple means of securely sharing critical data with family members, doctors and others that consumers choose. Utilizing cognitive computing from IBM, new insights about people’s lives will be surfaced and consumers will gain control of their digital footprint.

The key point is that they attribute their future success to the appointment of seasoned industry experts, rather than the typical  “start-up”  routine of  inexperienced founders, which rarely work.   And they go on…

“360ofme, the world’s first personal data exchange platform, today announced that four new executives-in-residence will help to guide the further development of its groundbreaking solutions. Scott Dueweke, President of Zebryx Consulting; Becky Wanta, CEO & President of RSW1C; blockchain expert Evelyn DeSouza; and Steve Schlabs, VP of Sales Strategy at BMC Software, will serve as 360ofme’s Board of Technical Advisors. The new executives will serve alongside some of the brightest minds in consumer focused software development. Other members of the 360ofme Board of Advisors include Derek Collison, CEO, Apcera; Jan Plutzer, COO, Apcera; and Carole Bellis, Partner, Kilpatrick, Townsend, LLP.

360ofme offers an online solution that enables consumers to regain control of their digital assets, allowing them to manage, share and act on their digital data. From healthcare to financial and insurance to automotive and home.

The current Board of Advisors guided 360ofme to its recent beta launch in just 10 months and will be instrumental in onboarding its first cohort of consumers. 360ofme recruits advisors in areas of critical strategic importance and relies on their guidance to ensure that significant company disciplines and processes develop and operate according to industry best practices.

“We feel so fortunate to have the advisement and counsel of these recognized senior executives. As we complete the beta release of our platform, these executives are ensuring that we can scale, delight our customers, and maintain the trust that is expected and required,” said Cindy L. Warner, CEO and Founder of 360ofme. “Becky, Evelyn and Steve will be invaluable in our journey to becoming the market leader in consumer data privacy, and Scott will be instrumental in our next phase of security architecture, as we create the most secure personal data exchange in the world.”