ARE SHORT STORIES THE WAY FORWARD, INSTEAD OF BOOKS?

The announcement today by The Washington Post, that it is making available its “important election information” free to all readers – should be a wake up call, to anybody who has doubted that the age of giving away your advice, information, expertise online – for free – is already over.

The question is – what are the key markets where this can benefit you?  The answer is not so much in the Content, but in the ease of accessing said Content, and seamlessly paying for it.   Up to now, the market has been addressed by the more corporate players – market leader being The Futureshapers (www.thefutureshapers.com) based in London, whose readership is up to  six figures of serious corporate decision-makers.

But there are newcomers on the block, and leading that entry is Uppsala, Sweden based EXODOX, (www.exodox.link), whose simple link and payment process, is a natural gateway for the personal reading market, in particular, their focus on upcoming authors and bloggers. It is a clever way of maximising revenues for the authors that are published. Articles cost just a few pence or euros to read – but social media gives them great outreach.

Typical examples are: https://unfuckwithable.blog/goodness-grace-great-thoughts-on-fire-chapters/1-perfect-just-as-you-are/ – and more UK based – the recent “the Libraries” (www.thelibraries.co.uk).

The choice is interesting because neither platform require any subscription. You pay only for the specific info or article.

In corporate terms, this is a simple and great way to get brand visibility over a sustained period;  and air a personal level, a great way at pretty much little cost – for authors to get their name out there before moving to the larger book publishing houses.

 

 

ARE SMALL ARTICLES THE FINANCIAL LIFELINE FOR CHARITIES?

 

We look at how the subtle growth of paid-for online Content, will be the revenue stream of choice for the charity and giving market. We focus on the SHEKINAH homeless charity in Plymouth and ask; is their model the way forward?

Charities are not backward when it comes to asking you and I for money. Every charity has it’s “please give me” column, it’s “terrible hardship” note, or “aspirational” look what we can do with your £5.00, and the list goes on.

They all sound so desperate and deserving in equal measure.

The problem is that in current times, the ordinary guy and family, have less disposable money to make the sort of contributions they used to do. And what is worse there is the hesitation of “what am I actually getting for my money. Feel-good factor is all very well but what about feeing your kids?

For many families, there are today’s choices, when for many, there is no comparison, and no option.

Except that maybe there is.

The growth of online Content has spawned a new payment process that allows Charities (and others), to charge nominal sums, in an instant, to read some of their published material. Instead of ticking the box to give a sum of money, the reader ticks the box to read something that stimulates him, that helps him understand better the charity involved – and in return, his small contribution, goes towards making a difference.

The SHEKINAH charity (shekinah.co.uk) uses the EXODOX (exodox.link) platform in Stockholm, to be the payment gateway. And it works like this.

SHEKINAH create a suitable article – which they publish either on their own site or on a third party News site, They install an EXODOX plugin – and create their unique payment account. They link their article to their payment account. And when you or I visit the Charity or News site, we click on the article, and pay usually £1.00 or so, to access the Content.

It is simple and immediate and you wonder why nobody had thought of this before. Maybe we were all waiting for “tap and go” and familiarity of card based transactions for pretty much not a lot.

But lots of “not a lot” mount up to “quite a lot”, thanks for asking.

The latest SHEKINAH article can be accessed at: https://www.thelibraries.co.uk/financial/society-does-not-depend-on-government-society-depends-on-society/

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