We look at the new faces in healthcare promotion, and ask; why aren’t the old ones keeping up?
It cannot be a surprise to anyone that the new kids on the block, and who are bringing a whole empire of new digital medical tools to the market – is China. Not only are we seeing – every week – an announcement from the elder statesmen of HIMSS Asia about their presence in Shanghai – but the most compelling and forceful marketing piece comes from Yolanda Li, at the CMEF Trade Fair in just a few days – also in Shanghai. What she says is this:
“The China International Medical Equipment Fair (CMEF) was launched in the year 1979. It has now become one of the world’s leading global integrated service platforms in the value chain of medical devices, covering products and technology, new product launches, procurement and trade, scientific collaboration, academic forums, brand promotion, education and training. The fair widely covers more than ten thousand products, including medical optical and electro-medical devices, smart health-care and wearable equipment, and services including medical imaging, medical examination, in-vitro diagnostics and hospital construction. More than 7,000 medical device manufacturers from over 30 different countries and regions have annually exhibited their products and services with us at the CMEF. For trading and exchanging of medical products and services, about 2,000 specialists and talents and almost 200,000 visitors and buyers including government procurement agencies, hospital buyers and dealers from over 100 countries and regions gather at the CMEF.
What you could get from the CMEF Spring 2019:
1.An optimal opportunity to be exposed to one of the largest medical devices showcase with well-known exhibitors and their new production release;
2.The best chance to look into rapid-growing Chinese medical devices market, knowing the latest technology and tendency;
3.Meeting industrial experts on various conference and our CMEF Featured Country Day activities.
And she goes on….“Please visit our official website for the 81st CMEF Spring latest floorplan, completed exhibitor list, onsite activities and conference:
https://www.cmef.com.cn/g1225.aspx”
This compares with the latest Announcement from the VITALIS people in Gothenburg, regarding their own Conference just a week later.
Except that… I read with great interest, the announcement from Yolanda, – because it was in English. The VITALIS editorial, was in Swedish – and I brushed over this. I have no idea what they are saying.
The point of which is twofold; if you are serious about international, then it has to be in English. Doing local language says just that – you are local end of story. And as a Brit, writing on these pages – let’s not forget the importance that the “british language” has in the world.
ProfoMedia 