We discuss the corporate focus on “digital”, and ask the unthinkable – does Social Media actually work any longer?
it started as a way for corporates to engage better, with their prospects and customers. What was obvious was that the classic CEO-style of interview – was not getting traction – and we felt that there needed to be a more engaging style of delivery.
Better still – if we can add some completely different and disruptive elements, to get attention – hence the use of the music setting in the Interview here. Sitting at the grand piano is a great way to chat to people, who get comfy snuggled in the curve of the piano itself. The above Interview is the first of a series we are doing, called “Podcasts around the Piano”, for that reason.
And so we talk. We “chat” about social media. Have we reached a tipping point? In the same way that Conferences and Trade Fairs that focus on the fact that their delegates and/or vendors are “digital” – well the reaction now is “so what?”
Of the four latest Healthcare Conferences in London that we ourselves have covered in the last few weeks alone – the most engaging – were the ones that did not sell technology, but talked about a specific clinical benefit.
What we have found over the last 12 monads, is that the rush to meet face/face has not diminished in its appeal. That face/face selling is still seen as the key to closing. And that online interaction, whilst expedient – is still what it always was – simply that. Simply expedient.
So we are asking the question; like in all things in life, and as Irina says in her video here – she does prefer going shopping in a place called a High Street.
Is it time to rethink our strategies of how we engage with our market, and that social media might need to become social awareness?