As things apparently return to normality, and we start doing proper face to face trade conferences and I could go on – is it time to realise that there is no more a sense of ”normality”. Has the upcoming DTX and its focus on all things “Digital” become a place of learning, and not a place of selling?
Of course it is a place of selling. There are people called Vendors, and people called Visitors, who would not be there if there was not some sort of commercial benefit to both parties. But there the similarity ends. As we all emerge from nearly two years of COVID enforced hibernation, the one thing that is clear, is that nothing is clear.
Sure, we have heard of digitalisation – but there is little consensus as to what that means or what it can guarantee to deliver. We know that “transformation” is a Good Thing. But why is this simply restricted in people’s minds, to technology? At a time when people are rejecting to go back to the commute driven road to work – where do people come into all of this?
What people do clearly need is not information. You and I need a RoadMap. And that’s why I shall join the queue and go spend a day at the Digital Transformation EXPO, at the beginning of October, in London. If the key benefit of this Conference is one of difference – a new way of looking at things, – then this also extends to the choice of key speakers, with investigative journalist Louis Theroux, and Adam Steltzner, fresh from NASA JPL to give me their take on where all this is going.
Because I am confused by the sheer pace of change. And I want to hear from others, how they solved this bridge into a new future that I am not sure I really “get”. I understand why DTX segments itself into little bubbles of “Cloud based security”, or “AI new advances”, and I could go on. But I believe the real benefit is the mix of experts, and as DTX promises, the opportunity to “exchange ideas with the best in the business”.
This is important, because the concepts mentioned at this Show are hardly new. One of the biggest problems in AI, for example, is that people have heard of AI before.
What people have not heard of however – is how others have used their technology and delivered outcomes that in some cases have been stellar – or have simply not worked. This equates with what we have found in our own research, that technology per se means nothing unless there is a human benefit.
I will listen to the anecdotes as much as the tech. And as any businessman knows, the chat in the coffee queue is often as valuable as the stand out presentation.
So I will learn a lot. The only question is – I just don’t know from whom.