Registration opens for Speciality & Fine Food Fair 2022

Nicola MacDonald has written to us to tell us excitedly about the upcoming Food Fair in London. I’ll drink to that. What she says is this:

Visitor registration has opened for Speciality & Fine Food Fair as the event prepares to welcome the speciality food industry back to Olympia London on 5-6 September 2022, with visitors able to register to attend here. 

Speciality & Fine Food Fair is an annual trade show celebrating independent, artisan and craft food & drink suppliers from across the UK and internationally. Each year the show attracts quality buyers from key sectors in the speciality and fine food industry, including key decision-makers from the worlds of retail, catering and wholesale. They have the chance to meet with new-to-market businesses in The Discovery Zone, unearth sustainable businesses in the Sustainability Zone, discuss the latest speciality food trends on the Food for Thought Stage and explore an unparalleled collection of unique suppliers across the show floor.

The Fair will invite independent retailers, farm shops, delis, high-end caterers, speciality wholesalers and more to discover the very latest new products and trends in the world of speciality and fine food & drink and to enjoy an industry-leading seminar programme across three stages.   

As always, the event will be an unparalleled showcase of innovation in the British food & drink market, from established speciality brands to start-ups in their early years of operation, plus an opportunity to meet with unique international food & drink brands from countries including Belgium, France, South Korea, Italy and the Netherlands, plus regions such as the Caribbean and West & Central Africa.  

Speciality & Fine Food Fair Awards judge, management consultant Bruce Langlands, comments: “Speciality & Fine Food Fair is the annual event that has become a focal point in London’s food calendar. It is an amazing platform for producers, suppliers and retailers to launch new products and share industry knowledge.”  

One of the Fair’s most popular returning features is the Discovery Zone, an area dedicated to food & drink brands which have been operating for less than three years. The bustling Zone has become one of the most highly anticipated gems of the Fair and has served as a launchpad for many successful and well-known businesses. 

Speciality & Fine Food Fair Event Manager Nicola Woods explains: “The Discovery Zone is a must-attend for visitors to the Fair. It’s a fantastic opportunity to discover unique, new-to-market products and see first-hand the innovative start-ups beginning to make their mark on the industry.” 

Among the businesses taking part in the Discovery Zone 2022 are G&Tea, a tea-distilled gin brand, plant-based chewing gum Oh My Gum, luxury free-from ice cream producer Mama Dolce, and blueberry wine Blue Aurora.  

The Food for Thought stage at the Fair returns to cover some of the most pressing issues facing the independent retail and speciality food community, from the power of a personalised customer experience to the road to net zero, and from 2022’s supply chain challenges to making the online model work post-pandemic.  

Visitors to the event will have the opportunity to hear insights from a wide range of industry experts and business owners including Charles Banks of thefoodpeople, Jan Robijns of The Broadway Deli & Grocery, Paul Hargreaves of Cotswold Fayre, Stephen Minall of FDReviews, Ben O’Brien of Session Kitchens and many more.  

New for 2022 is the Taste the Trends kitchen, where culinary consultant and chef Steve Walpole will be welcoming a host of industry experts to explore the latest trends, flavours and opportunities in global cuisine and using a range of products from the Fair to cook up some delicious dishes.  

Among the sessions and demonstrations in the Taste the Trends kitchen are ‘East meets West’, a look at the influence of Japanese and Korean foods and flavours on western cuisine; ‘Striving for Plant-Based Perfection’, exploring some of the revolutionary products in the plant-based space; a session with the Great Taste Supreme Champion (revealed on 5 September) in partnership with the Guild of Fine Food; and World Charcuterie Live, showcasing some of the quality cooked meats on offer at the Fair.  

“I can’t wait to be back at Speciality & Fine Food Fair, cooking up a storm with some amazing guest speakers,” said Walpole. “Join us on 5-6 September to discover some of the most exciting trends in food & drink and to sample some of the best products on offer at this year’s Fair.” 

As fantastic new drinks products continue to launch onto the market, the Drinks Cabinet at Speciality & Fine Food Fair is a one-stop-shop for visitors interested in everything from soft drinks to low & no beverages to quality spirits and beers from thriving independent breweries.  

At the centre of the Drinks Cabinet, the Inspiration Bar will see in-depth sessions across the two days from Mixology Group providing advice and guidance for visitors looking to make the most of the drinks products they stock.  

Zoe Cunliffe, Director at Mixology School commented: “We can’t wait to head back to Speciality & Fine Food Fair this September to help the Fair’s food & drink buyers learn about the very latest trends and products in the drink sector.” 

“There are a huge number of new products on the market and our session at the Fair will give retailers and wholesalers the tools to make the most out of these exciting and creative drinks offerings.” 

A full list of exhibitors and products on offer, is on the Speciality & Fine Food Fair website, where you can also register for your free ticket.


We spend the day casually talking with exhibitors at the new Pure London and Pure Origin FashionShow at Olympia London.

I am walking my dog at silly o’clock in the morning near a beach somewhere in Devon and one of my neighbours passes by.

“I’m taking the train to London, to a Conference”, I say.

“You must be out of your mind”, he says.

This is the Monday 18th July, and I should have visited the Show yesterday, but yesterday was the hottest day of the year, and even the trains weren’t running, so no – let’s go today instead. And they have promised free drinks and food at the end of the day.

Today is even hotter. I am already sticky. This is the first day ever in the UK where we have a red danger warning. The train companies say we should only go “if our journey is absolutely essential! ”

What wimps. I remember my student days working in a textile factory in Prato Italy in the summer. God that was hot! No, London will be fine. The trains have airco.

The Pure London and Pure Origin Shows, combined, are having a makeover, a resurgence, after two years away. Billed as a Show with “Real Wow Factor, and everyone is very excited, it is the start of the buying season for retailers and their suppliers, new and old.

It is a pity about the weather. They do have airco on my long distance train, but it arrives 1 hour and 40 minutes late into London. The tube also is cool. But the bus from High Street Kensington is steamy and overcrowded. The 200 yard walk to the Show entrance is stifling.

The organisers have done their best; I already have my Invitation which included the Catwalk and the free cocktails and the two courses of canapés, and the girl at Reception insists she gives me a voucher for a free cold drink.

The 200 – or so Exhibitors are fabulous. There is an immediate splash of colours and long flowing garments.

But it is 14.00 and already, nobody is interested in having any conversation whatsoever. It is not insufferable, but it is just too much of a trouble for most of the exhibitors to get up and try to be excited. Only one Exhibitor that we talked to, had an Order pad on their knee.

Yet, hidden away, in plain sight, there were some jewels of excellence.

Best was The Wicher company, a two-sister Partnership, where Inez Wicher, the designer, proudly showed me the spectacular choice of dresses and styles. Her flowing dress pictured here is one of their favourite pieces. It is their first time at the Show, they are launching in the Uk from Poland.

“People said we are expensive”, she said, worryingly. I said no, “you should focus on perceived value’ – the actual cost is not important”.

Tasha at SuzyD London, was far more pragmatic. “We are already international and it has taken years from the ground up”. We talk about everything, including scary movies.

Salvador Wowenicki, owner of the Nosugar Clothing label from Poland, had brought his young daughter to front the Stand, as she was the designer of their range. Completely different from others, they had a range of sharp women’s suits.

Zoe at the Bl-nk Stand was deep in her paperwork but had a super range of long garments, and introduced me to her design team. She smiles at me and looks up. They had done this before, they knew their customers.

Ruben at Marie Mero was a little more hesitant. “We are not sure about this” he says. The stand is deserted. But his team are smiling, and it is not anybody’s fault. It is just hard work getting up the energy to have a meaningful conversation, and so many stands are just talking among themselves.

People gravitate towards the Catwalk at 17.00 – Suzanne Ellingham is already delivering a sharp and flowing small speech and video about their plans. It is all great stuff, convincing. We exchange cards.

But I am already tired. I take a glass of Prosecco – thanks – but I can’t face another 5 hours on a train for my return journey, so I skip the canapés and the live music. I snatch a pasty from the bakery shop at Paddington station and call my wife to say I should be home sometime after 23.00.

Will I go next year? Yes of course. This Show has tremendous potential. The trick is to link it to the Wimbledon Tennis, where, as we all know, it rains every year.